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About technology, marketing and business development.
Now in focus / 01
From chatbots to autonomous digital workers, artificial intelligence has learned not only to answer questions, but also to plan, decide and act. Let's figure out what this means for…
Read materialNow in focus / 02
When a company goes online, the question arises: which site does the business need — a business card site or a corporate site? Both options have their advantages and are suitable for different stages…
Read materialNow in focus / 03
In today's digital age, where more and more people are turning to the Internet for information, it is more important than ever to have a website that ranks high on the results pages…
Read materialWhy don’t qualified enquiries turn into sales? The LETSCALL team explains seven lead-handling mistakes and what to check in your sales team.
Read materialThe client wrote in the messenger, the order entered the table, the balance of the goods is checked by the warehouse, and the payment is made by the accountant. In order to respond to the customer, the manager has to gather information in several places. KeepinCRM…
Read materialAuthor - Dmytro Suslov, CEO A ddlium Imagine two owners of B2B agencies. The first publishes expert posts on LinkedIn every week, shares case studies, and comments on other people's publications. The second one sends daily…
Read materialFrom chatbots to autonomous digital workers, artificial intelligence has learned not only to answer questions, but also to plan, decide and act. Let's figure out what this means for…
Read materialIn 2025, iWeb entered the TOP-100 digital agencies of Ukraine according to the results of the annual rating by Ringostat - one of the most authoritative studies of the country's digital market. This recognition...
Read materialIn most companies, news is perceived as something secondary - background that has no direct impact on sales. However, the situation is different in the digital environment: tools, platforms and rules...
Read materialJust a few years ago, website design was slow, expensive and highly dependent on human resources. Today we live in a moment when AI website design is moving from experiment to standard…
Read materialWhen a company goes online, the question arises: which site does the business need — a business card site or a corporate site? Both options have their advantages and are suitable for different stages…
Read materialSpeed is everything in modern business. Launching a new product, entering the international market, or even simply providing technical support for an ongoing project — all this requires companies to...
Read materialSuccess on YouTube is a strategic decision that must be based on business goals, analytics, a sustainable content creation process and the involvement of a professional team. In this article, specialists…
Read materialAs one of the world's largest adult resources, Pornhub offers significant opportunities for advertisers. Advertising on this site is a legitimate tool…
Read materialMobile development continues to change rapidly, following new technologies and user demands. As mobile devices evolve, so does the demand for innovative solutions that…
Read materialBy using LinkedIn, companies can increase their B2B sales by 40% or more. Want to learn exactly how to do this? In this article, we'll look at three key strategies that…
Read materialA few months ago, the infofield of all specialists and business owners was confused by the news about the next Meta updates. How many all kinds of horror stories and fakes there were around this information, probably not...
Read materialWe present a unique opportunity to chat with Solomon Amar, founder and CEO of ALLSTARSIT. ✅Solomon has over 25 years of experience in building and running R&D centers around the world,…
Read materialGoogle Ads is an online advertising service that allows you to place ads on the Google search engine results page. Google ads are practically no different from the results…
Read materialNowadays, it is difficult to imagine a business without online sales. The Internet has long become a space for promoting one's goods and services, finding clients and partners, presenting one's...
Read materialYou may have a great website, but is it enough? Are your potential customers finding your website? And if so, what is their experience? If they see the same old site without…
Read materialGetting a steady stream of positive Google reviews from satisfied customers is one of the most important online marketing strategies for your local business. Most local companies…
Read materialHow much attention do you pay to preventing hacks, spam, blacklists and performance issues on your WordPress website? If your site is hosted on a server dedicated to…
Read materialIn today's digital world, the speed of your website plays a crucial role in user experience and search engine ranking. A website that loads slowly can…
Read materialGoogle AdWords and Facebook PPC with a good landing page and remarketing is the fastest way to generate new quality leads (that convert into customers) for…
Read materialGone are the days when the value of a quality professional website was uncertain. However, many businesses are still clinging to an old static website that rarely, if ever…
Read materialIn the past few months, I have learned a lot about how safe or vulnerable our personal information is on the Internet. Or the question should sound like this: “How much of my personal information…
Read materialSome companies have the added advantage of being unique in their industry. They are the only ones who have this product or service on the market. No one has it anymore. If this applies to your…
Read materialWhat is a visitor viewing on your website? Do you know how your website looks on all devices? From how your website will appear on desktop, laptop,…
Read materialEASE OF USE Although WordPress is powerful and flexible, it is easy to use for beginners. The CMS has a simple dashboard with various menu options,…
Read materialIn today's digital age, a strong online presence is critical for any business. Your website is often the first point of contact for potential customers, so it's important…
Read materialEntrepreneurs are ready to grow their business in the coming years by using effective marketing strategies. A marketing strategy helps your business stay in touch with its target…
Read materialWith the right website development strategies, you as a small business owner have the potential to reach a large audience. With the right strategies, you can create a website that…
Read materialA functional business website is a marketing tool that pays dividends almost immediately. You can tell potential customers everything they need to know about your products.…
Read materialFor businesses of all sizes, building a strong online presence is essential in today's digital marketplace. Content marketing has become a key tactic to stand out on…
Read materialEffective search engine optimization (SEO) techniques ensure that your website receives relevant traffic. Your business will never rank in the search engines unless you intentionally…
Read materialAccording to research, having a digital marketing strategy is critical to small business growth. Lead generation through inbound marketing helps businesses…
Read materialAs a business owner, you probably realize that promoting your service or product is one of the most important things you can do for them. Not only do you want to spread…
Read materialMost business owners don't pay enough attention to this, but the design and development of your website plays a big role in the success of your business. No matter what industry you are in…
Read materialIn today's digital age, where more and more people are turning to the Internet for information, it is more important than ever to have a website that ranks high on the results pages…
Read materialNataliya Kyryk is the founder of the content studio WordFactory. Google uses its own criteria for evaluating trust in brands and websites. The largest search engine encourages resources that publish…
Read materialWhenever visiting new sites, the first thing a user sees is an annoying Privacy Policy window. What is its meaning, is it just an annoying window, or something...
Read materialYou have probably heard more than once from colleagues, on webinars or from marketing bloggers about Google Merchant Center, Google Shopping or shopping campaigns. All this may seem confusing...
Read materialGoogle Shopping is Google's most effective advertising tool for increasing online sales, generating more conversions for online stores than traditional text ads or display…
Read materialEveryone knows what keywords are. What about negative words? For what purpose are they used? What are the types of negative words? At what level should negative words be used? And how to find them?...
Read materialA CJM is written on behalf of the customer, usually starting with the problem they want to solve, and describes the customer's entire experience with the company in solving that problem. CJM…
Read materialRemarketing List for Search Ads (RLSA) - remarketing lists for search ads. This tool allows you to bid and advertise on the search network for those users who already…
Read materialWhat does a PPC specialist do? A PPC specialist or PPC manager configures the display of ads to the right target audience on various platforms, such as banners on websites or ads on…
Read materialDoubleClick Digital Marketing Platform is Google's platform for buying display advertising, which consists of several integrated services and allows you to plan, create and…
Read materialKPI is an abbreviation of Key Performance Indicators, which means "key performance indicators" in English. Performance indicators are components of a strategic plan that...
Read materialGoogle receives 3.5 billion searches every day, and 84% of people use Google at least three times a day to search for information. When Google has a search query, Google Ads…
Read materialTo obtain a positive result in the project, it is necessary to work out all 4 basics of Internet marketing. If one of the foundations is not fulfilled, the project will not achieve a successful result. It is important...
Read materialAdvertising has a strategy to display your ad on competing company names. This strategy kills two birds with one stone: first: you get targeted traffic; secondly: loosen...
Read materialWhat is a SWOT analysis Strategy is made for the future - to know how to develop social networks and the product. But before looking ahead, it's useful to assess what the company has now. For this…
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