Now in focus / 01
How to choose web hosting for a business website
A practical guide to choosing hosting for a business website or online store: resources, backups, support, server location and three providers to compare.
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Now in focus / 02
You pay for advertising but lose customers: where your sales funnel really breaks down
Why don’t qualified enquiries turn into sales? The LETSCALL team explains seven lead-handling mistakes and what to check in your sales team.
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Now in focus / 03
KeepinCRM for business: sales, customers, warehouse and finance in one system
The client wrote in the messenger, the order entered the table, the balance of the goods is checked by the warehouse, and the payment is made by the accountant. In order to respond to the customer, the manager has to gather information in several places. KeepinCRM…
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The experience we share.
How to choose web hosting for a business website
A practical guide to choosing hosting for a business website or online store: resources, backups, support, server location and three providers to compare.
Read materialYou pay for advertising but lose customers: where your sales funnel really breaks down
Why don’t qualified enquiries turn into sales? The LETSCALL team explains seven lead-handling mistakes and what to check in your sales team.
Read materialKeepinCRM for business: sales, customers, warehouse and finance in one system
The client wrote in the messenger, the order entered the table, the balance of the goods is checked by the warehouse, and the payment is made by the accountant. In order to respond to the customer, the manager has to gather information in several places. KeepinCRM…
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Personal Brand or Cold Outreach: What Really Works on LinkedIn
Author - Dmytro Suslov, CEO A ddlium Imagine two owners of B2B agencies. The first publishes expert posts on LinkedIn every week, shares case studies, and comments on other people's publications. The second one sends daily…
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What is an AI agent and how it is already used in business
From chatbots to autonomous digital workers, artificial intelligence has learned not only to answer questions, but also to plan, decide and act. Let's figure out what this means for…
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iWeb in the TOP-100 digital companies of Ukraine according to the Ringostat 2025 rating
In 2025, iWeb entered the TOP-100 digital agencies of Ukraine according to the results of the annual rating by Ringostat - one of the most authoritative studies of the country's digital market. This recognition...
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Why does digital business need a separate news resource in 2025?
In most companies, news is perceived as something secondary - background that has no direct impact on sales. However, the situation is different in the digital environment: tools, platforms and rules...
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AI Design: How Neural Networks Will Change the Look of Sites in 2026
Just a few years ago, website design was slow, expensive and highly dependent on human resources. Today we live in a moment when AI website design is moving from experiment to standard…
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Business card site or corporate site: what should a business choose?
When a company goes online, the question arises: which site does the business need — a business card site or a corporate site? Both options have their advantages and are suitable for different stages…
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IT Staff Augmentation: how to quickly scale a team of IT specialists
Speed is everything in modern business. Launching a new product, entering the international market, or even simply providing technical support for an ongoing project — all this requires companies to...
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YouTube for business: when a channel is effective and how to get ROI
Success on YouTube is a strategic decision that must be based on business goals, analytics, a sustainable content creation process and the involvement of a professional team. In this article, specialists…
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Advertising on Pornhub. How to buy it in Ukraine?
As one of the world's largest adult resources, Pornhub offers significant opportunities for advertisers. Advertising on this site is a legitimate tool…
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The main trends of mobile development in 2025
Mobile development continues to change rapidly, following new technologies and user demands. As mobile devices evolve, so does the demand for innovative solutions that…
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How to scale B2B sales with LinkedIn marketing
By using LinkedIn, companies can increase their B2B sales by 40% or more. Want to learn exactly how to do this? In this article, we'll look at three key strategies that…
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SMM Trends 2025: What Content Doesn’t Reduce Reach?
A few months ago, the infofield of all specialists and business owners was confused by the news about the next Meta updates. How many all kinds of horror stories and fakes there were around this information, probably not...
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🔊 EASE invites you to a Q&A session with Solomon Amar!
We present a unique opportunity to chat with Solomon Amar, founder and CEO of ALLSTARSIT. ✅Solomon has over 25 years of experience in building and running R&D centers around the world,…
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How to increase business profits with Google Ads
Google Ads is an online advertising service that allows you to place ads on the Google search engine results page. Google ads are practically no different from the results…
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Shop-Express: Overview of the platform for creating online stores
Nowadays, it is difficult to imagine a business without online sales. The Internet has long become a space for promoting one's goods and services, finding clients and partners, presenting one's...
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How to make local marketing effective in today’s Internet
You may have a great website, but is it enough? Are your potential customers finding your website? And if so, what is their experience? If they see the same old site without…
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Google reviews as an online marketing strategy for businesses
Getting a steady stream of positive Google reviews from satisfied customers is one of the most important online marketing strategies for your local business. Most local companies…
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Who is responsible for the security and performance of a WordPress site?
How much attention do you pay to preventing hacks, spam, blacklists and performance issues on your WordPress website? If your site is hosted on a server dedicated to…
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Step-by-step guide to optimizing WordPress speed
In today's digital world, the speed of your website plays a crucial role in user experience and search engine ranking. A website that loads slowly can…
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How to increase ROI with PPC advertising and remarketing
Google AdWords and Facebook PPC with a good landing page and remarketing is the fastest way to generate new quality leads (that convert into customers) for…
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10 Reasons Why You Need Responsive Website Design
Gone are the days when the value of a quality professional website was uncertain. However, many businesses are still clinging to an old static website that rarely, if ever…
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How safe is your personal information online?
In the past few months, I have learned a lot about how safe or vulnerable our personal information is on the Internet. Or the question should sound like this: “How much of my personal information…
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Three proven strategies to beat the competition
Some companies have the added advantage of being unique in their industry. They are the only ones who have this product or service on the market. No one has it anymore. If this applies to your…
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Three important attributes for good responsive web design
What is a visitor viewing on your website? Do you know how your website looks on all devices? From how your website will appear on desktop, laptop,…
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Benefits of using WordPress to build a website
EASE OF USE Although WordPress is powerful and flexible, it is easy to use for beginners. The CMS has a simple dashboard with various menu options,…
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Website Redesign: How to Transform Your Business’s Online Presence
In today's digital age, a strong online presence is critical for any business. Your website is often the first point of contact for potential customers, so it's important…
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Why marketing strategy is critical in 2024
Entrepreneurs are ready to grow their business in the coming years by using effective marketing strategies. A marketing strategy helps your business stay in touch with its target…
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How to choose a website development strategy for a small business
With the right website development strategies, you as a small business owner have the potential to reach a large audience. With the right strategies, you can create a website that…
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How to choose a website development agency for your business
A functional business website is a marketing tool that pays dividends almost immediately. You can tell potential customers everything they need to know about your products.…
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Effective content marketing: how to choose a digital agency
For businesses of all sizes, building a strong online presence is essential in today's digital marketplace. Content marketing has become a key tactic to stand out on…
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Ways to improve SEO services for business
Effective search engine optimization (SEO) techniques ensure that your website receives relevant traffic. Your business will never rank in the search engines unless you intentionally…
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Importance of Digital Marketing for Business
According to research, having a digital marketing strategy is critical to small business growth. Lead generation through inbound marketing helps businesses…
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What is digital advertising and why does a business need it?
As a business owner, you probably realize that promoting your service or product is one of the most important things you can do for them. Not only do you want to spread…
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How to design an SEO site that Google will love in 2024
Most business owners don't pay enough attention to this, but the design and development of your website plays a big role in the success of your business. No matter what industry you are in…
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How to catapult your site to the top of Google search
In today's digital age, where more and more people are turning to the Internet for information, it is more important than ever to have a website that ranks high on the results pages…
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What is E-E-A-T and how the concept improves your blog’s SEO
Nataliya Kyryk is the founder of the content studio WordFactory. Google uses its own criteria for evaluating trust in brands and websites. The largest search engine encourages resources that publish…
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What is a privacy policy: an explanation from iWeb’s IT lawyers
Whenever visiting new sites, the first thing a user sees is an annoying Privacy Policy window. What is its meaning, is it just an annoying window, or something...
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Google Merchant Center and Shopping Campaigns: The Complete Guide
You have probably heard more than once from colleagues, on webinars or from marketing bloggers about Google Merchant Center, Google Shopping or shopping campaigns. All this may seem confusing...
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Shopping Campaigns: Benefits and what you need to get started
Google Shopping is Google's most effective advertising tool for increasing online sales, generating more conversions for online stores than traditional text ads or display…
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Why are negative keywords used in Google contextual advertising
Everyone knows what keywords are. What about negative words? For what purpose are they used? What are the types of negative words? At what level should negative words be used? And how to find them?...
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Key steps in creating a customer journey map (CJM) and CAA
A CJM is written on behalf of the customer, usually starting with the problem they want to solve, and describes the customer's entire experience with the company in solving that problem. CJM…
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Search Remarketing and How to Build an Audience
Remarketing List for Search Ads (RLSA) - remarketing lists for search ads. This tool allows you to bid and advertise on the search network for those users who already…
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How to find a PPC specialist?
What does a PPC specialist do? A PPC specialist or PPC manager configures the display of ads to the right target audience on various platforms, such as banners on websites or ads on…
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Double Click platform. Main services and benefits
DoubleClick Digital Marketing Platform is Google's platform for buying display advertising, which consists of several integrated services and allows you to plan, create and…
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KPI: Your Key to Success
KPI is an abbreviation of Key Performance Indicators, which means "key performance indicators" in English. Performance indicators are components of a strategic plan that...
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How does the Google Ads auction work?
Google receives 3.5 billion searches every day, and 84% of people use Google at least three times a day to search for information. When Google has a search query, Google Ads…
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4 Basics of Internet Marketing
To obtain a positive result in the project, it is necessary to work out all 4 basics of Internet marketing. If one of the foundations is not fulfilled, the project will not achieve a successful result. It is important...
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How to protect a brand in Internet advertising?
Advertising has a strategy to display your ad on competing company names. This strategy kills two birds with one stone: first: you get targeted traffic; secondly: loosen...
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What is a SWOT analysis?
What is a SWOT analysis Strategy is made for the future - to know how to develop social networks and the product. But before looking ahead, it's useful to assess what the company has now. For this…
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