To obtain a positive result in the project, it is necessary to work out all 4 basics of Internet marketing. If one of the foundations is not fulfilled, the project will not achieve a successful result. It is important to study all 4 basics without exception.
- Marketing
- Advertising
- Websites
- Sales
1. Marketing
Basic Marketing:
– Naming, logo
- Marketing strategy
– Company style
- Brief description of the company
– Unique Selling Proposition (UTP)
- Benefits received from the product/service
- Company benefits
– Pricing policy
- Difference from competitors
2. Advertising
To achieve the goals, it is necessary to select the appropriate promotion channel:
1. Search terms (Google):
– contextual advertising
– SEO
2. Social networks (Facebook, Instagram, TikTok, LinkedIn):
– Targeted advertising
– SMM
3 Specialized sites:
– paid advertising
- free advertising
4. Common portals (OLX, ROZETKA, etc.):
– paid advertising
- free advertising
3. Sites
The site must "convert" traffic into leads. Expectations of the target audience:
– a unique sales offer in a prominent place (offer)
- Call to action makes it clear what to do next to order a product/service
– the site is easy to use (usability)
- it is easy to find all the necessary information on the site
- the site loads quickly
– the site is adapted for mobile devices
4. Sales
Principles of work of a modern sales department:
– CRM
- Sales planning and forecasting
- Sales Training/Education
– IP telephony
– Scripts.
