Checking for startup capability
Before producing materials, we specify the advertiser's country, geography of impressions, product category, and available account goals. Availability of tools is checked for a specific run.
Advertising
Setting up and running ads on TikTok
We check the product and the market, prepare video hypotheses and launch plan. We connect materials with targeted action on the site, and do not evaluate advertising only by views.
Creative in feed
One video.
Clear script.
An example of how to build a promotional video: First grab attention, then show value and suggest the next step.
- 01 / Attention
Familiar
problem?Start with the customer situationInterest
A question or situation in which the viewer recognizes himself.
- 02 / Value
Show
how it works.Product in action instead of promisesExplain
Demonstration of the product and concrete benefit to the person.
- 03 / Action
What's next?View product · Leave a requestForward
One target action and a page that continues the video offer.
Composition of the service
Solution under your task.
Videos for viewing in the feed
Prepare various arguments: product demonstration, usage explanation, or response to objections. For materials, vertical composition, subtitles and readability without overlapping the interface are important.
Regular Ads and Spark Ads
Spark Ads use real account posts: own or author with permission. Before launching, we check the rights to the materials and the method of authorization, and not just download someone else's video.
Test and next solution
We agree on the budget, events and evaluation criteria. We analyze materials, transitions and the quality of appeals. If the video attracts attention, but the page does not explain the offer, work is also needed with the page.
Cost
After volume negotiation.
Preparation of materials, setup and support are estimated separately from the budget of the shows.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
We evaluate creatives based on agreed target actions and quality of hits. We separate advertising costs from video production and agree on the following tests.
Preparation
What to prepare before start.
Country of sale, product, landing page and available videos are required. Filming, editing, work with authors and advertising budget are agreed separately from setting up campaigns.
FAQ
Frequently Asked Questions
Yes, after checking the rights, quality and compliance of the task. Simply cropping a horizontal video doesn't always produce clear vertical material.
Nope. We evaluate the advertising test according to the agreed business goal. The popularity of the video and the effectiveness of attracting customers are different indicators.
The quantity is determined based on the hypotheses and budget of the test. It is important to have a resource for updating materials, and not to count on one video without changes.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.