Events and measurements
Checking installation, first launch, registration and payment through available analytics system. We agree on which action should be the goal of optimization.
Advertising in Google
Mobile application advertising
Attract users who will not only install the app, but also start using it. We associate advertising with registrations, purchases and other valuable events.
When needed
With what task we will help.
The application is ready to attract users, but you need to check the cost and quality of this attraction. If there are installations, but no activity, we first analyze the events and the user path.
Composition of work
What we do.
Shop and materials
We evaluate the application page, texts, screenshots and videos. We prepare materials that show the real benefits of the product.
Startup framework
We agree on countries, platforms, budget and goals. We divide the tests where separate conclusions regarding the market or application version are required.
Quality of users
Comparing costs with installations and follow-ups. Inferences about returns and revenue require product data, not just the installs report.
Collaboration result
What will be received by your team.
App Promotion Campaigns, Verified Events, and Content Development Plan. Reporting shows the path from costs to agreed action within the product.
Preparation
What is required to start.
App link, access to advertising account and analytics, developer contact, materials and priority countries. Measurement limitations for different platforms are taken into account in the reports.
Cost
It depends estimate.
Number of platforms and markets, availability of events, materials and integrations. Implementation of the SDK, changes to the application and design of the store page are agreed separately.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
We evaluate installation along with subsequent actions: registration, purchase or use. We take into account differences in platforms and available measurement.
FAQ
Frequently Asked Questions
Yes, if the event is correctly transmitted and available for the selected campaign setting. We determine the plan for the transition from installations to more valuable actions based on the data.
Nope. A cheap installation may not bring an active user. We additionally evaluate registrations, usage and purchases according to the product model.
Often yes - for checking SDK, events and transitions. Before launch, we form a list of technical requirements and tests.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.