Guideline or brand book
The visual guideline describes the use of graphics. A broader brand book can include positioning, nature of communication and other content sections. They should not be considered automatically included in any package.
Design and branding
Development of brand book and guideline
We are compiling brand rules into a working document for designers, marketers and contractors. We define the content according to who will use it and for what materials.
Composition of the service
Solution under your task.
Rules instead of a set of pictures
Clear usage boundaries are required for each agreed element: acceptable variations, offsets, combinations, and examples of errors. The document should help to make decisions without constant clarifications.
Carriers for your command
Separately, we make a list of the necessary templates: commercial offer, presentation, social networks or print. The document template and its example in PDF - different results; we specify the editing format in advance.
Composition of the package to be paid
We agree on the list of sections and media for the basic, extended and full volumes. The name of the package alone does not determine the number of templates, the presence of a strategy or the development of a new logo.
Cost
Scope and Budget
Basic — 700 €; extended — 900 €; full — 1,200 €
We fix the final composition of the works, the terms and scope of the edits before the beginning. The price is from the current design price.
Sequence of work
How we move to result.
- 01
Brief and structure
Align media, materials, audience and list of results. We fix the framework of the concept and the order of edits.
- 02
Concept and detailing
We show the direction of the solution, receive consolidated feedback and detail the agreed option.
- 03
Validation and transmission
We transmit the agreed rules and application examples. We check whether another designer can reproduce the material; note edited formats and license dependencies.
Preparation
What to prepare before start.
Existing source files, sample materials, audience description, and list of people who will work with the document are required. We first include the missing elements in a separate development list.
FAQ
Frequently Asked Questions
Yes. We check his files and determine which rules and materials are missing. A complete rebranding is not always necessary for this.
The cost of third-party licenses is negotiated separately. Before the transfer, we determine which fonts we use and which rights the team needs.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.