Assortment and Economy
We distinguish categories by margin, availability, seasonality and average check. We agree on allowable costs, taking into account delivery, cancellation and other business costs.
Advertising
Advertising for e-commerce
Develop store sales with commodity economics in mind. We combine the catalog, advertising channels and shopping analytics in an agreed promotion plan.
When needed
With what task we will help.
Shop receives orders, but profitability is unclear; advertising leads to missing goods; the entire assortment is promoted in the same way. We start with the readiness of the catalog and an understanding of which sales are beneficial to the business.
Composition of work
What we do.
Directory and channels
Checking feed, prices, balances and product pages. We plan Shopping / Performance Max, search or Meta according to the availability of data and tasks; each channel has a separate role.
Purchases and data quality
We check the amount, currency and order ID, compare the data with actual sales. Clicking or adding to the cart is not equivalent to a purchase.
Tests and development
We analyze categories, product groups, creatives and the way of registration. We scale after checking the results, not just because of the increase in the number of clicks.
Collaboration result
What will be received by your team.
Store promotion plan, agreed structure of campaigns and regular analysis of purchases and product groups. There is a separate Merchant Center + Google Shopping service for running product ads only; here we consider complex sales attraction.
Preparation
What is required to start.
Catalog, sales geography, payment and delivery terms, margin and cancellation data, access to analytics are required. Before starting, we check the possibility of purchasing from the phone and the relevance of balances.
Cost
It depends estimate.
The size of the catalog, the number of countries and channels, the state of the feed and analytics, the volume of creatives. Advertising budget, finalization of the store and production of materials are agreed separately.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Examples from practice
Advertising for online stores.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
Reconciling purchases, value and product data. For profit conclusions, we consider margin, cancellation and return separately - ROAS alone is not enough.
FAQ
Frequently Asked Questions
Shopping is one product advertising tool. Comprehensive promotion covers channel selection, analytics, category economics and store development plan.
Optional. ROAS compares tracked revenue to ad spend, but doesn't take into account all store spend. Margin, returns, and operating expenses are required to estimate profit.
Not always. First, we evaluate the availability, demand and economy of goods. It is advisable to test part of the assortment separately or temporarily exclude it.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.