Role in promotion
Determine whether we are checking: new reach, interest in the product, or returning visitors. We agree on indicators for each task.
Advertising in Google
Google Display Network Display Advertising
Show an audience offer on Google Display Network sites and apps. We combine clear banners, relevant audiences and quality control of placements.
When needed
With what task we will help.
You need to introduce people to the product or remind them about it after visiting the site. A display ad doesn't have the same intent as a search query: the bid and how it's evaluated needs to take that into account.
Composition of work
What we do.
Banners and pages
We are preparing requirements for images, texts and formats. We check readability on small screens and compliance of the page with the advertising promise.
Audiences and environments
We configure available audiences and content exclusions, check geography and suitability of placements for the brand.
Control and migration
Analyzing available data on accommodation, costs and activities. Google is moving Display into Demand Gen: before launch, we check the available interface and, if necessary, the plan to move the current campaign.
Collaboration result
What will be received by your team.
Media campaign with agreed materials, audience settings and reporting. If there are old Display campaigns, there is a plan for their verification and transition without arbitrarily duplicating budgets.
Preparation
What is required to start.
Brand materials, offer, landing pages and spam list. For repeat impressions — verified audience collection and consent settings.
Cost
It depends estimate.
Number of offers, banner sets, audiences and status of active campaigns. The design of materials and the transfer of a complex structure are evaluated by volume.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
We are checking traffic quality and placement exclusions. If the transition to Demand Gen is available, we compare the settings with the previous period.
FAQ
Frequently Asked Questions
GDN is a network of sites and applications for displaying advertisements. Demand Gen is a campaign type in which Google combines visual placements, including GDN. The display advertising service focuses on this network and its objectives.
Nope. We look at whether interactions are on target, what people are doing on the site, and whether there are targeted hits. A cheap click alone does not mean a quality audience.
Before launch, we record whether we use your materials, adapt them or create new ones. The scope of the design is agreed separately.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.