Google AdWords and Facebook PPC with a good landing page and remarketing is the fastest way to generate new quality leads (that convert into customers) for your local business.
Avoid These 3 Biggest PPC Advertising Mistakes
If your pay-per-click advertising company isn't producing a great return on your investment, here's what you need to know. PPC can work well for generating leads and customers quickly with a very good ROI.
There are 3 main reasons why local businesses experience poor ROI and advertising failure.
- Poor quality ads with low CTR
- Incorrect campaign setup: keywords, targeting, terms, testing
- no landing page or poor landing page
- Poor quality ads with low CTR
Google AdWords and Facebook limit the number of characters that can be included in each ad line. Therefore, it is especially important to include clear information about the company's services and concise advantages over competitors. Ads should also contain relevant keywords that will engage the visitor and encourage them to take action (click on the ad).
- Incorrect campaign setup: keywords, targeting, terms, testing
With proper setup of Google AdWords and Facebook ads, campaigns with ad groups are created by keywords. Similar ads within the same ad group enable split testing to determine ad performance based on CTR. Campaigns are targeted and mapped to the demographics of your ideal visitor.
- No landing page or poor landing page
Many local business advertisers make the mistake of directing their Google AdWords and Facebook advertising traffic to a website where the visitor gets confused and leaves the site quickly. An effective landing page is one that takes the visitor to a mobile-oriented page with a single call-to-action or conversion goal.
Inexpensive remarketing advertising strategy
Have you ever clicked on an ad and started seeing it everywhere you browse the web?
Remarketing is a low-cost advertising strategy in which code placed on landing pages follows a visitor who has clicked on an ad or web page.
With the remarketing code added to the page, the ad is shown to visitors wherever they go. A business's potential customers think its ads are EVERYWHERE they are! Your ad appears everywhere your prospect looks!
PPC advertising with remarketing to maximize profits
This strategy can be achieved through Google AdWords, Facebook and other platforms that may be available. Remarketing is a low-cost strategy that gives you multiple chances to reach people who have expressed interest in your service at a fraction of the cost of PPC advertising. Ask us how we can help you overcome your biggest PPC challenges and increase your profits quickly with help of our PPC advertising services and remarketing.
