A few months ago, the infofield of all specialists and business owners was confused by the news about the next Meta updates. Zuckerberg himself probably cannot count how many horror stories and fakes there were around this information. But in this article, we will tell you what to expect from the new year, updates, what are the trends and how to advance in the social network.
First of all, it is worth considering that now Meta will monitor content more strictly. Doubtful calls for interaction, information of dubious nature and dubious authenticity are prohibited. (Hello, infogypsies =)). We recommend reading more about the full list of stop words and restrictions on the official Meta website. Only there you can find out really true data, and not from pseudo specialists from Reels.
Regarding the content itself and what will be trending. Today, there is a lot of reliable and not so much information on this topic. Probably the most reliable source is Hillel IT School. There, the SMM course is taught by TOP specialists who know all these trends and check them in advance on their projects. But what we already know for sure on this topic is that some areas of content have only increased their presence and popularity. Such content primarily includes materials created with the help of artificial intelligence. This trend is firmly rooted in social networks due to its innovation and versatility. There is practically no niche in which it would be impossible to create something with the help of artificial intelligence. Such content contributes to attracting and retaining attention, distinguishes content from others, thereby combating banner blindness in social networks.
Non-standard content shooting solutions will also be in trend. And it is not just about an interesting angle or background, but about the plot of the shooting. For example, we take a small clutch bag out of a pastry box with cake tongs and place it on a baking sheet as if it were a cake. Such non-standard plots stand out favorably against the background of all the usual static content or ordinary video product reviews. The purpose of such content is to attract attention, keep attention, remember and motivate to familiarize yourself with the product itself.
Also, an increasingly important aspect is the formation of a community in a social network account. Don't think of your profile as a storefront. Start communicating with your audience, ask for their opinion, offer to interact with the brand, help make a decision. Tell about the brand, processes, news and even the problem. Allow your client to feel part of something big, to feel responsibility and involvement with you. Such a customer is much more likely to become your regular customer and, with a high probability, a brand advocate.
Ask yourself the question in a new way - what does my client need? What is his need? How can I solve it with my product or service? Marketing is a game on your customer's subconscious. You have all the tools to convince the customer of the need for your product. No need? Then tell about this need in social networks, help to form it. Maybe your audience did not know about the existence of the problem, that it even exists. The audience loves those companies that simplify their lives and solve problems. For example, a phone case store sells cases simply by customer request. Conditionally wrote in Direct - sold and everything after that. Why not approach this question from the point of view of the client and his needs? Offer the service of selecting a cover for a wardrobe or for specific events. Tell about how to choose the right cover for vacation and why you should buy a new cover on vacation. Covers for the gym, for a party, for work, etc. Voila, you've created a need where it didn't even exist before. And they increased the average check several times. But most importantly, you earned the trust and love of your audience because you offered them more than just an accessory. And these are subscriptions, likes, comments, coverage and orders.
All of this is a reason for social media audiences to first pay attention to your content and then follow you and make a purchase. These recommendations should be considered and implemented in a complex, then they will have the maximum result.
Author of the article: Olena Rak
Head of Digital Marketing at Muraha
