Increased sales by 2.6 times for the VOVK brand through Google Ads

• • Direction: Ukrainian women's clothing brand VOVK

• • Location: Ukraine

• • In progress : From March 2023

• • Leads: a purchase request through the site, a transaction, has been created.

• • Site: https://vovk.com/ua/ 

• • Refocusing on the target audience, reducing CPA, increasing conversion rate and CTR.

• • Attracting an audience that is not yet familiar with the brand through branding (GDN campaigns, Discovery, video campaigns and Rmah).

• • Site audit found low loading on mobile devices. Since the majority of users reach the site through mobile devices, this fact was critical for faster optimization.

• • Analyzed costs in existing campaigns and demand. They made proposals with a different budget and allocation for his campaigns.

Developed site category campaigns with device distribution:

• • VOVK brand; 

• • DSA;

• • DSA Page URL; 

• • Discovery;

• • PMax;

• • GDN Attract new users;

• •  Video campaign.

• • Analyzed statistical data obtained from previous periods (taking into account seasonality) and collected the most targeted semantics.

• • Structured them and divided them into ad groups.

• • Fixed cross-minus words between campaigns and ad groups.

• • Collected minus words - requests that do not match the target and added to minus words lists.

• • Bids have been placed according to the forecast and the agreed budget.

• • Created an ad with UTP and call to action.

• • Developed ad objects using the entire site.

• • Created dynamic page feed for DSA Page URL campaigns.
    Generic keyword campaigns have been paused and campaigns (DSA Page URL and DSA) have been developed. The launch of these types of campaigns attracted a more targeted audience to the site due to the targeting of the site's content. The work done increased CTR and conversion rate.

Developed 2 campaigns targeting:

• • Remarketing;

• • Own audience for keywords, conversion, words.

Created informative display ads.

Important: On special days and sales, the schedule in display ads changes.

• • Added targeting audiences, excluded irrelevant audiences and content. 

• • Content Compliance is configured.

Important: On special days and sales, the schedule in display ads changes.

• • A new campaign has been created.

• • Added targeting audiences, excluded remarketing audiences, to attract audiences that have not been to the site before.

• • Ads use unique texts, strong emphasis on the VOVK brand and calls to action.

After launching new campaigns and conducting optimization robots, we began to monitor results and demand. To increase the effectiveness of campaigns, various works were carried out and the budget was repeatedly increased due to increased demand from the target audience.

• • After analysis, adjustments were made to our strategy.

• • Work was also carried out to expand the semantic core, including those ad groups that are the most converting.

• • Order (+160.26%) 

• • Costs (-29.28%)

• • CPA reduction by 268.02%

• • Increase CTR in search campaigns by 5308%

"Order" associated conversions - increased by 170% (conversions for which a certain traffic source was not the last before a purchase or other targeted action, but contributed to the conversion).

• • Analysis of search queries, also:
    • • Excluding irrelevant queries.
    • • Adding conversion requests.

• • Rate adjustments.

• • Implementation and analysis of strategies with machine learning.

• • Analyzing the performance of campaigns that were separated by device.

• • Analysis of locations by cost and conversion.

• • The work carried out on the optimization of the VOVK advertising account and the launch of campaigns that were targeted at the site's directions showed an increase in orders compared to the previous period by 160%. 

• • These results were facilitated by regular analysis of changes made to the operation of the advertising account and timely adjustment of strategies and other settings.

Good luck

Satisfied users

Implemented and running

Different directions

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