Google Ads
About the project
Direction: sale of embroidery
Location: Ukraine
In progress: from February 2021
Leads: purchase request, transaction created.
Site: https://ukrmoda.ua
Audit
Your Google Ads account has been audited. As a result, the following problems were identified:
- account structures;
- campaign settings;
- semantic core;
- ad texts;
- extensions.
Competitors. Forecast
- Analyzed competitor sites and collected semantics for them. We created search campaigns and launched advertising to attract those customers who were looking for them.
- Made a forecast of all areas of the store and stopped at the promotion of those with a wide assortment. We determined the size of the bids and the necessary budget for the maximum and recommended coverage of the client's audience.
Development
It was decided to create new campaigns and divide by product types. Advertising campaigns we created:
- Search campaigns;
- Dynamic search campaigns; Shopping campaigns (simple and smart);
- Campaigns in KMS and Remarketing.
- Discovery.
Work process
- Collected target semantics.
- Structured and divided into ad groups.
- Made cross-minus.
- Collected negative words.
- Bids have been set according to the forecast and the agreed budget.
- Created an ad with UTP and call to action.
- Developed an extension with benefits, product types and site categories.
Trade campaign
- Before the account came to us for work, it had a trading campaign running on it. We analyzed its effectiveness and decided which products we would advertise and which ones we would not. We also created several additional trading companies to which we added product lines and assigned a budget to them based on their profitability.
- An analysis of the trading feed was also performed. We created an additional feed in Ukrainian.
01
Analysis and works
- After conducting optimization work and launching new advertising campaigns, we began to monitor their effectiveness and adjust campaign settings, keywords and advertised products in a timely manner. At the end of the 1st year of work, we evaluated the results.
02
Advertising account results for the period 02/12/21 - 02/24/22
- Clicks - 465,023
- Impressions - 25,312,788
03
Optimization works have been carried out
- Analysis of search queries.
- Excluding unnecessary requests.
- Adding conversion requests.
- Adding new semantics.
- Keyword and ad group bid adjustments.
- Using strategies with machine learning.
- Analysis of the effectiveness of intelligent strategies.
04
Advertising account results for the period 02/12/21 - 02/24/22
- Transactions - 1830
- Purchase - 2166
Associated transactions for the period 12.02.21 - 24.02.22
- Associated Transactions - 1,402 received (transactions for which a certain traffic source was not the last before a purchase or other targeted action, but helped to complete the transaction)
05
The results of our work. 8.01.22 - 24.02.22 compared to the previous period.
- Transactions +101.10%
06
The results of our work. 8.01.22 - 24.02.22 compared to the previous period.
- Purchase +94.61%
07
Conclusions
- Optimization of advertising and timely intervention in its work, development of the most successful areas of the store for advertising, demonstrated an increase in transactions compared to the previous period by 101.10%.
- The number of generated purchase orders has also increased. Its rate was +94.61%.
- These results were facilitated by regular optimization work and timely adjustment of strategies to reach KPIs.
- We worked with the established audience of the store (engaged in upselling to existing customers) and attracted a new audience to expand the number of buyers.
106 ReviewsGood luck
Satisfied users
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