Aviso case

• Analyzed and correctly defined the target audience;
• Analyzed demand according to regions and allocated budget in campaigns.
• Competitor analysis was done.
• With the support service, we solved the problems of advertising this site by third-party advertisers.

Campaign development

Campaigns were launched according to the agreed forecast:

• Search campaigns:
  • Separate campaigns for each region;
  • Campaign Brand;
  • Campaign on Competitors;
• Campaigns Maximum efficiency
  • Divided into Kyiv region and region and separately into other regions;
• Remarketing is a media campaign to attract users who have already interacted with the service;

Campaign optimization work has been carried out all along to improve the effectiveness of advertising campaigns:

• Analyzed the received queries, which determined the most converting and changed bids for such keywords and destinations.
• Texts of ads were adjusted to improve quality.
• Adjusted bid strategies and budgets in campaigns according to conversions received after the campaign training period.
• Analyzed the performance of the Pmax campaign by geotargeting and separately highlighted the more converting geo.

During the period of advertising campaigns, we managed to get the following number of conversions:

• Verify_phone_number_click 84;
• Add_ad_click 376;
• Register_click 292;
• Conversion rate Register_click 6,8% (number of clicks 4,270);
• CTR in search 15,45%;

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During the first month of operation, we managed to attract new customers who added their ads to the site.

The customer provided feedback that the number of new registered users increased compared to the period when the site was not advertised.

Currently, we continue to cooperate and regularly optimize the advertising account and develop new directions due to the good results obtained in the first month of operation.