Case Brainvest SMM

• Build a sustainable company brand from scratch using Instagram and Facebook

Namely, to make social networks the face of the company and one of the tools for its development and attracting customers.

• Build the image of a trusted expert

Namely, to build the face of a brand that is not only trusted, but also loved.

• Convey the value of the company's services to potential customers

Namely, using content to give a potential client a deep understanding of why the company's services are unique and how it differs from competitors.

• Overcome limitations of the Meta platform for promoting financial topics

Namely – to know what can become a “restriction trigger” and to adapt messages in the content to the requirements of the platforms.

Done. Stage 1.

Competitor analysis, CA and long briefing with the client to determine:

• promotion goals;
• key areas of communication;
• principles of the company and its UTP;
• main offers of competitors in the market of social networks;
• the audience we want to attract;
• Tone of Voice of the brand in social networks.

Developed a content strategy and a content plan based on the brief and analyses. Added to them:

• focuses on educational content and personal branding to improve image;
• secure financial reporting formats and trigger topics;
• image content about the company and its services.

Created social networks "from scratch":

• created profiles according to the requirements of social networks;
• optimized the avatar, profile header, description, search bar and banner so that they present the company;
• conducted the initial filling of the profile, where, with the help of content, they revealed the company and its main advantages.

Done. Stage 2.

Active promotion and audience engagement

After the launch of the pages and the basic content, we have moved to the stage of active promotion.

Developed a content plan for the engagement strategy:

• created creatives that encourage comments, subscriptions, saves and shares;
• added calls to action (CTA) adapted to each publication format and purpose;
• turned educational content into interactive and "live";

• worked out the visual style and installation of Reels in accordance with the brand book and the wishes of the client. 

Open in full size

* An example of complex work on the content on the page

It is important to note that that we did not work in isolation from the client, constantly communicating about the work output, content ideas, implementation and improvements we can implement.

A full-fledged expert page has been created, which:

• strengthens the company's image;
• is the foundation for brand scaling;
• competently introduces users to the company's activities;
• works to attract new customers in cooperation with targeted advertising.

Open in full size

*Examples of implemented content that close the set goals