Brief information
About the client
BrainVest is a Ukrainian company that provides investment services and helps in opening brokerage accounts in the USA. Main audience: Ukrainians looking for reliable ways to preserve and multiply capital through the American stock markets.
Task
Attract the target audience to the brainvest.com.ua site, increase brand recognition and generate quality leads among potential investors in conditions of a limited budget.
Posts
Strategy and completed works
Period: 16.06.2025 - 17.07.2025
Implemented campaigns:
- Remarketing campaign - re-engagement of interested users.
- Mail campaigns on Facebook Messenger and Instagram.
- Promotion of educational content in Ukraine and the EU (Poland/Spain).
- Audience targeting and optimization - age narrowing for better quality.
Content strategy, in particular:
- Created 38+ publications and reels with educational content:
- Financial literacy and investment strategies;
- Interactive Brokers Broker Reviews;
- Advice on forming an investment portfolio;
- IPO and cryptocurrency market analysis;
- Psychological aspects of investing.
Campaign results
Conversions and Leads:
- Leads (form on the website): 10
- Transitions to the site: 1 158 users
- Saving publications: 29 (+107%)
- Reposts: 78 (+1850%)
- Comments: 78
- Correspondence 60
Achievement
Good luck
- Large-scale audience reach - almost 500 thousand unique users
- High level of engagement - 140+ thousand interactions
- Performance per clicks - CPC decreases with increasing volumes
- High-quality traffic to the site - more than 1000 conversions
- Organic content distribution - high rate of reposts
Educational value:
- Content not only advertises services, but also provides real educational value to the audience, building trust in the company's expertise.
Identified issues and solutions
Challenges:
- Bots are present.
- Account shadow ban - organic reach limit.
Implemented solutions
- Audience Cleanup - Remove bots and inactive followers.
- Focus on high-quality content - increasing the educational component.
- Personalization of communication - active correspondence with users who have shown interest.
- Works to attract an organic audience - subscriptions, likes, communication, etc.
Recommendations for further development
Short-term (1-3 months):
- Clean the page from bots.
- Run campaigns to improve audience quality.
- Increase the budget for the most effective campaigns.
Long-term (3-6 months):
- Expand geography to other EU countries with Ukrainian diaspora.
- Implement video content and live broadcasts.
- Create a sales funnel with step-by-step work with leads.
Conclusions
The campaign demonstrated high audience engagement efficiency with a limited budget. Particularly successful were:
- Educational publications on investment strategies
- Content about Interactive Brokers as a trusted broker
- Reels with practical advice for investors
Next steps:
Scaling successful content formats, improving audience quality and optimizing the conversion of site visitors to customers.
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