About the project
Information by customer
Customer: Online store of beer and snack products.
Physical location: retail outlets throughout Ukraine.
The purpose of the project:
- Development of campaigns by cities according to the location of retail outlets
- Create an advertising product that will be of maximum interest to the user
Advertising: Facebook
Our task: Halloween promotion based on the radius of retail outlets across Ukraine
Site: https://www.beer-market.com.ua
What we did:
- Created campaigns for each city - separately with the location of sales points.
- Analyzed coverage, optimal for each city, taking into account the age of users, interests.
- Targeting has been configured from the derived target audience.
- Prepared graphics that are optimal for the interested user.
- Wrote sold and miscellaneous text.
The promotion was divided into two stages:
- A Teaser is started at the beginning to get the customer interested.
- Later, the promotional offer itself was launched.
KPI:
- Impressions 211,350
- Clicks 2,782
- Cost $500.00
- Start 27.10 - teaser
- Start 29.10 - promotion
Taking into account the fact that the campaigns were launched two days later than the deadline (October 29, 2020), we exceeded the KPI.
A fact based on the results of the campaigns
- Impressions 469,398
- Clicks 4,642
- Cost $428.08
Thanks to a competent approach to the selection of audiences, allocation of budgets between campaigns by cities and bid adjustments, we managed to exceed the KPIs in a shorter period of time and save the budget.
Data for general information:
- If we analyze the social component of demand, we can note that the products are mainly interested in men and women aged 44 and older. The screenshot shows data for the Chernihiv region.
For comparison, we will cite the Kyiv region
- Women 55 and older
Poltava:
- Mostly women over 25 years old
Important: To achieve and exceed the result, correctly define the target audience and forecast demand according to the advertised offer, seasonality.
★★★★★
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