Google ADS: Apartment for sale in New Building “ParkPlaza”

Development and implementation of the project

The project started from scratch and we approached its development comprehensively. Conducted in-depth marketing analysis: researched the market, determined the target audience and analyzed competitive offers.

Strategy and settings of advertising campaigns:

• Compiled a semantic core covering both general keywords and targeted queries. Using key queries at different levels of the funnel is a cool strategy that takes customers from learning about a project to buying.
• Segmented keywords and allocated them to individual campaigns.
• Optimized campaigns by adding a negative keyword list to reduce untargeted traffic.
• Launched DSA and Demand Driven Discovery campaigns.
• Developed effective ads with clear calls to action. A/B testing of ads.
• Launching campaigns in the context-media network - visually presents the project, increases trust in the developer.
• Launched remarketing to bring back potential customers. Various custom audiences have been configured.
• Constantly optimized the advertising account, reducing the average cost per click.
• Analyzed quality indicators, adjusted bids and budgets to achieve maximum results.

Thanks to a comprehensive approach, it was possible to create an effective advertising system that ensured a stable increase in target customers.

• Form Submitted (View Thank You Page) 941
• Binotel 512 calls
• Binotel 732 call order
• Ringostat 103 calls
• Ringostat callback 31
• Transition to Lun 661
• viber_bot 226
• Conversion cost UAH 556.

It is important that Call Tracking was changed in the process, so some call conversions were lost.

Due to constant optimization, the cost of conversions was reduced within the existing budget

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Most importantly, we kept in constant communication with business owners, were interested in what inquiries were received, about the target audience, and optimized advertising campaigns relative to the received data.

Used 

• promotional offers;
• different options for titles and descriptions;
• calls to action;
• visuals.

As of 2022, campaigns have been suspended as the sale of apartments has been completed.

Effective contextual advertising for the sale of apartments in a new building should be multi-channel, adapted to different stages of the sales funnel and maximally personalized. Using these methods, you can significantly increase the number of applications and shorten the period of selling a home.

Ready to set up an advertising campaign for your LCD? Apply!