Case SIM-SHINGLE.COM.UA

• Analyzed and clearly defined the target audience for advertising campaigns.
• Provided recommendations to improve site functionality and conversion.
• Agreed on the main directions and strategies for launching advertising campaigns.
• Google Ads and Google Analytics 4 accounts have been set up.
• Provided recommendations on the implementation of Call-Tracking and proposed the necessary changes on the site for the correct launch of advertising campaigns with product announcements.

Campaign development

Developed the following campaigns:

• Search campaigns:
  • keyword campaigns (Ukrainian and Russian semantics) for the main directions for selling goods;
  • Brand campaign;
  • campaign with dynamic search ads (both site languages);
  • campaign against competitors.
• Campaign Maximum efficiency.
• Media campaign Remarketing.

Campaign optimization work has been carried out all along to improve the effectiveness of advertising campaigns:

• Analyzed the received search queries and optimized the semantic core to attract the most targeted audience interested in buying bitumen tiles.
• Constantly updated and added new keywords targeting different audience segments to expand the reach of potential users.
• Improved advertising texts to increase their relevance and effectiveness.
• Expanded audiences in Performance Max campaigns.
• Tested different bidding strategies for optimal results.

During the period of advertising campaigns, we managed to get the following number of conversions:
Main:

• Form_submitted 1;
• Phone_number_click 27;

Secondary:

• Price_click 7;

• Number of main conversions 28;
• Conversion rate 1.23%;

Results for the period 05/01/2025 - 05/31/2025Open in full size

Open in full size  Summary

During the first month of operation, we managed to effectively attract visitors to the site and receive 28 potential applications for the purchase of bituminous shingles.

Due to the peculiarities of conversion tracking, it is difficult to determine the exact number of actual customers. Before the launch of advertising campaigns, we provided recommendations on the implementation of Call-Tracking and making changes to the site that would allow more accurate recording of key events and conversions.

At the same time, thanks to the competent setting of advertising campaigns and system optimization, we were able to attract customers already in the first month of operation.