Google ADS: Account maintenance for 5 years.

• targeting the target "hot" audience;
• control of the conversion rate and CTR;
• launch of various directions and adjustment of budgets and SRA according to seasonality.

Various work has been done over the past five years:

• campaign development:
  • search network;
  • context-media network;
  • trade campaigns;
  • discovery;
  • remarketing;
  • with maximum efficiency.
• optimization work in existing campaigns;
• development of new directions;
• adjusting budgets and rates;

Development

• Since there are many referrals on the site, we created separate campaigns for each referral in two languages ​​(Ukrainian and Russian).
• Each campaign has a separate budget.
• Analyzed queries and created negative words for each campaign, which were constantly replenished.
• Work was also carried out on the expansion and optimization of the semantic core.

• Qualitatively spelled minus words at the level of the account, campaigns and ad groups.
• Created informative ads and ad objects.
• All areas of the site have been converted into advertisement objects.

• After launching new campaigns and conducting optimization robots, we monitored the results and demand. 
• Various works were carried out to increase the effectiveness of campaigns: 
  • bidding strategies changed; 
  • work was carried out on expanding the semantic core and adding minus words;
  • improvement of ad texts;
  • analyzed user behavior on the site;
  • tested different remarketing audiences.

• Calls 39
• Call order 53
• The order was created on the 14th

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• Calls are tracked only from paid Google traffic.
• Call and order revenue, unfortunately, we do not track.
• Call-Tracking did not work for the entire period, so the information is incomplete.

• We keep advertising records for five years. 
• Reporting is provided once a month, analyzes of the performance of individual campaigns - depending on the launch of campaigns.
• The client is satisfied with the results of the work in the account, although we do not know the profit from the campaigns.

Good luck

Satisfied users

Implemented and running

Different directions

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