Case ROTO-KIEV.COM.UA

• Analyzed and correctly defined the target audience;
• Provided a list of recommendations for improving the site;
• Google Ads and GA4 accounts have been created;
• Agreed directions for advertising.
• Provided recommendations on the implementation of Call-Tracking and necessary adjustments to the site for launching product ads.

Campaign development

Developed the following campaigns:

• Search campaigns:
  • keyword campaigns (Ukrainian and Russian semantics) for the main directions for selling goods;
  • campaign with dynamic search ads;
  • campaign against competitors.
• Campaign Maximum efficiency.
• Media campaign Remarketing.

Campaign optimization work has been carried out all along to improve the effectiveness of advertising campaigns:

• Analyzed the received requests, adjusted the semantic core to get a more targeted audience that could potentially make a donation.
• Regularly added new semantics targeting different audiences to reach more users.
• Texts of ads were adjusted to improve quality.
• Expanded and updated audiences in Pmax.
• Bidding strategies were tested.

During the period of advertising campaigns, we managed to get the following number of conversions:
Main:

• Form_submitted 2;
• Click_phone_number 153;

Secondary:

• Price_click 55;
• instagram_click 54;
• facebook_click 2;
• youtube_click 1.

• Number of main conversions 155;
• Conversion rate 0.66%.

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During the first month of operation, we managed to attract users to the site and receive 155 potential requests regarding the purchase of windows.

Some users also switched to social networks. Some of these users could potentially become customers.

Given the type of conversion, unfortunately, the exact number of customers involved is unknown. Prior to development, recommendations were provided for installing Call-Tracking on the site and recommendations for changes to the site to launch product ads. These conversions would more accurately track key events on the site.

Thanks to the correct development of advertising campaigns and their subsequent optimization, we managed to attract customers already in the first month of operation.