Militta.biz case

The following steps were taken before running the advertising campaigns:

• Ad account audited.
• Provided recommendations for account and site operation.
• Identified the main points for improving the performance of the account and provided options for their solutions.

Our main goal was to increase the number of applications. The campaigns did not spend the set budget and did not receive a sufficient number of applications.

Development and optimization of campaigns

After analyzing already active campaigns, the following steps were taken:

• Optimized active search campaigns that had the correct CPA but spent only part of the budget:
  • Adjusted settings in campaigns
  • Expanded the semantic core
  • New ad objects have been created
• New search campaigns have been launched.
• Developed new Pmax campaigns and restarted them due to a Google limitation that reduced the amount of traffic received in new campaigns.

• Relaunched campaigns to increase the number of applications and increase traffic to the site.
• Regularly checked search terms and corrected negative words.
• Expanded the semantic core in search campaigns.
• Tested different bidding strategies in new RKs.
• Tested audience signals in Pmax campaigns.

During the period of working with the account, the following results were received:

• Conversion Form submitted 244 (+221.05%) - Tracking the Thank You page.
• CPA (form) decreased by 36.31% - a decrease despite an increase in traffic.
• Expenses increased by +104.49% - increased spending (previous campaigns did not spend the entire set budget)
• Clicks 4,764 (+473.29%) - increased traffic to the site.
• Showings 76,335 (+728.74%) - increased reach of advertisements.

During the period of working with the account, we managed to increase the number of applications by +221% and increase traffic to the site by 473% in a relatively short period of time (1.5 months).

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Thanks to a comprehensive audit and in-depth analysis of the advertising account, we were able to create a strong foundation for further scaling.

Optimization of existing campaigns combined with the launch of new Pmax and search campaigns brought breakout results: number of leads has increased three times, while the conversion cost decreased by 36%, even though doubling advertising budget. Also traffic to the site from advertisements increased by 473.29%, and coverage increased by 728.74%.

The achieved indicators exceeded expectations and confirmed the effectiveness of the chosen strategy. All project goals were met 100%, providing the client with a steady increase in applications.