Audience map
We describe segments by interaction, seniority, and result. Buyers, casual visitors and people with unfinished orders are not grouped without reason.
Advertising in Google
Google Ads remarketing
Bring back the attention of people who were already interested in your product. We build repeated contacts for a specific stage of selection, rather than showing everyone the same banner.
When needed
With what task we will help.
Visitors view products, start checkout, or explore services, but do not complete the action. We determine who needs a reminder, who needs an explanation, and who should be excluded.
Composition of work
What we do.
Data and Availability
Checking tags, events, user consent and availability of segments in the advertising account. We do not promise to launch on lists that do not meet the requirements of the platform.
Messages and exceptions
Select an argument for each stage: benefits, conditions or the next step. We exclude completed actions where repeat advertising is inappropriate.
Evaluation of repeated contacts
Checking costs, conversions and available frequency metrics. We take into account that part of the audience could return on their own; We don't attribute every repeat sale to advertising.
Collaboration result
What will be received by your team.
Segment map, exclusion rules, agreed messages and campaigns using custom audiences. Remarketing fits into your overall customer acquisition plan.
Preparation
What is required to start.
Sufficient available audience, correct events and materials for repeat contact. For product scenarios, we check the correspondence of product identifiers in events and the catalog.
Cost
It depends estimate.
Number of segments, channels and materials, availability of events and feed. The advertising budget also depends on the size of the available audience.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
We check the filling of segments, the exclusion of buyers and the relevance of messages. The result is evaluated by the agreed actions, taking into account the availability of data and consent.
FAQ
Frequently Asked Questions
Nope. This is an approach to working with people who have already interacted with the business. The way segments are used depends on the selected campaign and its capabilities.
First, a suitable audience must be formed. We check its availability and specific format requirements; the mere fact of installing a tag does not guarantee impressions.
We only use data that the business has reasonable grounds to use and check platform requirements and feature availability for the account. Purchased databases are not a substitute for your own audience.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.