Case Facebook “Kupola” Kyiv society

Start

• Online store with cool editions, unique artificial goods, icons in silver and gold, gifts for VIPs.
  

   

  Our goal – increase in sales, correspondence, branding.

  _________

  We analyzed competitors' ads, identified popular products for creating a personal catalog, prepared a media plan for the first 30 days of work.

  Importantly, most sales are obtained through calls after correspondence with the sales department, so we have placed the main emphasis on correspondence and communication with the sales department. For this, all possible forms of contact were added to the automatic responses.

What we did

• Starter works:
  • Account registration;
  • Installing a pixel on the site;
  • Setting goals;
  • Setting up audiences.

  From the beginning, we created a portrait of the target audience to which we will target the announcement:

  • Age 25 to 65 years.
  • New users excluding remarketing audience;
  • Audiences of interest - all those related to holidays, finance, business.

  Planned launches of different types of campaigns:

  • Campaign catalog with distribution by direction and price;
  • Campaigns for correspondence in the messenger and direct mail;
  • Traffic campaign - to increase reach and brand awareness.

What we did

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