About the project
Brief information
Location: Kyiv city and Kyiv region Website: https://shop.budua.pro/
Site: https://www.brainvest.com.ua/
Instagram: https://www.instagram.com/brainvest_company/
Destination: Paving tiles
Preliminary work carried out
The following steps were taken before running the advertising campaigns:
- Ad account audited.
- Provided recommendations for the operation of the account and sites. Identified the main points for improving the efficiency of the account and provided solutions for them.
- Made a forecast and agreed on a budget for advertising campaigns.
- Adjusted all conversions in the account according to the agreed campaign launch.
Our main goal was to increase the number of orders for paving tiles through direct purchases on the site and calls, as well as to reduce the average cost of conversion.
Development and optimization of campaigns
After analyzing already active campaigns, the following steps were taken:
- Adjusted the settings in the account according to the recommendations provided in the audit.
- Disabled all campaigns that worked for the second site.
- Developed and launched new DPO (Dynamic Search Ads) campaigns for main and additional areas.
- Developed and launched a Pmax campaign for all directions.
- Developed and launched a Brand search campaign and a Remarketing media campaign.
Work process
While working with the account, we did the following:
- Split the Pmax campaign into different campaigns according to direction to optimize budgets.
- Regularly checked search terms and corrected negative words.
- Tested different bidding strategies in new RKs.
- Developed and launched a Pmax campaign for all directions.
- Tested audience signals in Ptah campaigns.
- Expanded ad objects.
Results of work 06/18/2025 -
31.07.2025
- Conversions (purchase + calls) 212.74 (+55.57%) - conversions compared to all conversions that
were received in the previous period for both sites. - Calls 194 (+129.89%);
- Purchase 18 (+67,015.35%) - This purchase was previously tracked for another site.
- CPA (purchase + calls) decreased by 61.42%;
- Costs decreased by 39.98% due to qualitative optimization.
Results of work 06/18/2025 -
31.07.2025
Results of work 06/18/2025 -
07/31/2025. Conversions
Conclusion
Optimization and launch of new campaigns made it possible to significantly increase the number of targeted calls and sales by +55%, reduce the cost of attracting a client by more than half due to cost reduction (-40%).
A comprehensive approach to account optimization has demonstrated that even in a highly competitive niche, you can achieve dramatic growth at lower costs.
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