Case skrypnychenko-proktology.com.ua

Before launching advertising campaigns, the goal was to optimize the work of already running campaigns in order to obtain conversions (the account did not receive conversions for the previous 2 months).

In this regard, the following work was carried out for optimization:

• Provided recommendations for site operation.
• Adjusted existing and created new conversion goals and provided a recommendation for implementing Call-Tracking on the site.
• Adjusted key match types in existing search campaigns.
• Adjusted bidding strategies and ad schedule.
• Expanded and adjusted ad objects.
• Adjusted geotargeting and ad display schedule.

Campaign optimization work has been carried out all along to improve the effectiveness of advertising campaigns:

• In the process of work, the semantic core was expanded, negative word lists were added.
• Optimized the operation of the Maximum efficiency campaign (ad texts, images, search topics, audience signals).
• Created new search campaigns for Brand, Competitors and Dynamic Search Ads.
• Created a new Video Campaign to increase reach.
• Different bidding strategies were tested in the process.

During the first month of account operation with our work, the account received the following results:
Main conversions:

• Click on phone number (GTM_Click_tel) 13;
• Thank you form 2;
• Click on Telegram 3.

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Already in the first month after completely reconfiguring the advertising account, we managed to attract 18 potential customers. Before that, the campaigns did not bring any conversions for two months. The indicators improved thanks to deep optimization, launching new campaigns and fine-tuning the goals.

At the end of the month, the client also implemented Call-Tracking, which will allow for even more accurate lead tracking and improved campaign training in the future.