Google Ads: How to Attract Leads with High Competition and Declining Demand

• pmistargeting the target audience,
• reduction of CPA, 
• increase conversion rate and CTR.

It was

• In the previous period with the work of previous campaigns (22.06 - 16.07.2023), 2 conversions were received from the sent application, the SRA was UAH 3,523.10. 

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Site audit. Forecast.

• Site audit found low loading on mobile devices. 
  • Since most users reach the site through mobile devices, this fact was critical for faster optimization.
• Analyzed costs in existing campaigns and demand. They made proposals with a different budget and allocation for his campaigns.

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Development

• We analyzed the statistical data obtained from previous periods (taking into account seasonality and blackout in the winter of 2022-2023, when there was an increased demand for referrals to the data center) and collected the most targeted semantics.
• Developed new campaigns using new and working semantics, set correct match type and adjusted bids.
• DPO (Dynamic Search Ads) campaigns have been set up.
• Qualitatively spelled minus words at the level of the account, campaigns and ad groups.
• Quality ads and ad objects have been created.
• We created a campaign with maximum effectiveness on our own audience, Google interests and remarketing.
  • Remarketing audiences are unfortunately blocked by google due to personal data collection policy.

• After launching new campaigns and conducting optimization robots, we began to monitor results and demand. 
• Various works were carried out to increase the effectiveness of campaigns: 
  • bidding strategies were changing, 
  • work was carried out on expanding the semantic core and adding negative words.
  • improving ad texts.

• Callback_site 10
• Sending application 7
• Cost (+32%)

That is, compared to the previous period, the number of conversions increased.

• Also increased the number of clicks and impressions, CTR in search (+60%)
• Event per session (+24%)
• Coef. conversions (+881%)
• SRA (-94.72%)

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• Analysis of search queries, also:
  • Excluding irrelevant queries.
  • Adding conversion requests.
• Rate adjustments.
• Implementation and analysis of strategies with machine learning.
• Analysis of locations by cost and conversion.

• The work carried out on the optimization of the advertising account and the launch of campaigns, which were aimed at a certain direction of the site, demonstrated an increase in orders and a decrease in CPA.
• These results were facilitated by regular analysis of changes made to the operation of the advertising account and timely adjustment of strategies and other settings.

Good luck

Satisfied users

Implemented and running

Different directions

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