Google ADS: “SantehYenot” online store of building materials

1. The project was thoroughly worked out from a marketing point of view: the market was analyzed, the target audience was determined, and competitors' offers were analyzed.
2. We analyzed the turnover of goods for the year 2024 and allocated the most effective goods to separate campaigns within the framework of the unchanged budget, which already increased the number of sales and calls at the beginning of February on the account.
3. Determined which destinations are rarely sold. In order to reduce the conversion cost and improve the conversion rate, we have excluded products that sell less or are sold together with other products.
4. The list of negative words has been processed.
5. Optimized the account in order to reduce the average cost per click:

The optimization plan includes:

• LC analysis;
• improvement of ad texts and extensions;
• works aimed at reducing clicks.

1. Monitoring of quality indicators.
2. Adjust bids and budgets
3. Work is regularly carried out to ensure that ads are displayed on top of the top 3 results on the first page of search results.

Auction statistics. Commercial announcements

Due to the correct budget and competent optimization - among 22 competitors, the client has the maximum percentage of impressions - 64.91%

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Received

Work results to us. For 6 months, January - July 2024

Purchase – 565, value 710,481.12 UAHOpen in full size

Work results z by us. For 6 months, August - January

Purchase – 1201, value UAH 1,325,078.65

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Metrics show that the ad account is performing well, generating sales and targeted users.

Comparison period: December 2024 - January 2025.

Due to stopping the campaign for 4 days and making changes in January, sales and calls are down, but within acceptable limits.

But at the same time, income also increased according to the ROAS income table* in January was 767% (December 2024 ROAS 291%) An increase of 163.57%

*ROAS is generated from sales revenue through internal customer data calls.

In the future, we plan to continue optimization work in the advertising account and preparation for increased demand in the spring.