Cases / Google Ads

Nova Poshta case: Google Ads for logistics and fulfillment

Logistics and transport

Google Ads

Information by customer

Customer: fulfillment service site

Location: Ukraine

The purpose of the project: Launching advertisements via the Internet and achieving a certain number of impressions in a certain period:

Search = 80 000

KMS = 50 000 000

Account: in operation since March 2020.

Our task: Project development and increase in impressions.

Market analysis

We have analyzed the market for offers with similar services.

And several audiences have been allocated to promote this type of service:

Thanks to selected audiences, we created advertising campaigns in ads.google

Campaign development:

Collected semantics, based on the offered services of the site and the choice of the target audience.
Semantics were divided into separate search campaigns, for which ads with a certain text were written.
There were seven search campaigns, including semantics in Russian, Ukrainian and English languages:

Audiences, topics, places of placement have been allocated in accordance with the site's services and CA selection. Targeting was distributed strictly according to areas of activity.
There were 11 campaigns in the contextual media network

Analysis of performed work and adjustments in search network campaigns

After some time, an analysis of the work of campaigns in the search network was carried out:

Search campaigns were enabled in March 2020.

KPI: Get 80,000 impressions on the search network from 03/01/2020 to 05/31/2020

The result of search RKs for the month of March:

In one month of work, we exceeded the KPI by more than 30%
At the same time, they kept a significantly high CTR for such a large number of impressions, which means that the choice and targeting of the target audience were correct.
Despite the fact that the percentage of impressions on the top and top pages was low, users still searched and clicked on the ads of the advertised site. So, thanks to search campaigns alone, we have increased brand recognition.

Analysis of work performed and adjustments in KMS campaigns

After some time, an analysis of campaign work in the KMS network was carried out:

Campaigns in the KMS network were enabled on 04/08/2020

KPI: Get 50,000,000 impressions on the search network from 03/01/2020 to 05/31/2020

The result of search RKs for the month of April:

We got more than 28,000,000 impressions in the first month
At the same time, they significantly increased the number of conversions, which gave the site many new customers.

We developed the project from scratch, almost immediately leading to the desired result.

The account is currently being optimized to improve performance and quality.

★★★★★