About the project
Briefly about the main thing
Location: Cherkasy city and Cherkasy region
Site: https://budova7.com.ua/
Direction: Building materials
Purpose of work: Attracting customers to make bulk purchases
Account: Works from June 2025
Started work: from July 2025
Important!
The account was created from scratch. This site was also developed by our team.
Preliminary work carried out
The following steps were taken before running the advertising campaigns:
- Provided a forecast and agreed the corresponding budget with the client.
- All necessary Google Ads, GA4, Merchant Center, GTM platforms have been configured.
- Developed campaigns of the following types:
- Pmax - for the main directions
- Brand and destination search campaigns.
- DPO
- Remarketing
- Provided recommendations on the implementation of Call-Tracking for correct tracking of calls on the site.
- Provided guidance on adding e-commerce to the site to track the return on site purchases.
The main goal that was set before us was to receive orders for the purchase of construction materials in bulk, in conditions of a limited budget.
Optimization process
- During operation, budget costs were optimized due to the effective redistribution of budgets between campaigns.
- Regularly monitored search terms and adjusted the semantic core.
- Expanded negative keywords at all levels in the account.
- Improved the quality of ads according to their performance.
- Tested different types of object groups in the Pmax campaign (product groups of objects and ads + products).
- Tested different bidding strategies.
- Tested audiences in Pmax campaigns.
Results of work 07/01/2025-08/31/2025. Conversions
The following results were received during the first month of account operation
- Conversion of Order 4 - Page of an already completed purchase.
- Conversion add_to_cart 54 - Adding a product to the cart.
- Thank_you_page conversion (Form) 3 - Go to the "Thank you" page after sending contacts.
- Click on phone number 35.
Additional conversions:
- Click_facebook 4;
- Click_email 4;
- Click_instagram 3.
Results of work 07/01/2025-08/31/2025. Conversions
Results of work 07/01/2025-08/31/2025. Conversions
Results of work 07/01/2025-08/31/2025. Secondary conversions
Results of work 07/01/2025-08/31/2025. Auction statistics
- The share of impressions in search is 55.70%, which has the highest indicator among competitors.
- The share of impressions at the top of the page is 78.04%, which is the third indicator among competitors.
- The share of impressions in the first position is 41.99%. More than a third of ads are shown in the search network at the highest position.
- The share of impressions in trade campaigns is 83.44%, which is the highest indicator.
Results of work 07/01/2025-07/31/2025. Auction statistics
Conclusion
Already in the first 2 months of cooperation, we managed to attract potential customers and get sales both online and offline. According to the customer's feedback, most of the purchases took place at the construction base — after the customers added the goods to the cart on the website, they came and completed the purchase in person. Some of the orders were also received by phone.
Despite a limited budget, thanks to an effective strategy and professional management of the advertising account, we were able to attract a relevant audience to the site in order to receive wholesale orders.
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