Google ADS: “Shark” online store of building materials

1. The project was thoroughly worked out from a marketing point of view: the market was analyzed, the target audience was determined, and competitors' offers were analyzed.
2. The development of advertising campaigns was from scratch:
   • prescribed cross-minus.
   • created DSA campaigns.
   • created Rmah for marginal product categories.
   • thought through the call-to-action ad text for each product in detail.
3. Work is regularly carried out to ensure that ads are displayed on top of the top 3 results on the first page of search results.

Auction statistics. Commercial announcements

Due to the correctly set budget and high-quality optimization, the client has the maximum percentage of views among 19 competitors - 66.23%.

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For December 2024     

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For January 2025

Received  December

Purchase - 350, value 357,191.20 UAH

Added to cart goods for 463,914.20 UAH.Open in full size

Received January

Purchase – 362, value UAH 358,857.91

Added to cart goods for 618,413.95 UAH

Open in full size According to the results of the work:

Metrics show that the ad account is performing effectively and generating sales and targeted users.

In conditions of high competition, we have:

• the number of sales at the level of the previous month
• direct calls are reduced but within acceptable limits.

Sales data shows that the account has improved performance thanks to our work (December 2024 ROAS* 439%, January 2025 ROAS 781%). 77.9% increase in ROAS

*ROAS is generated from sales revenue through internal customer data calls. 

In the future, we plan to continue optimization work in the advertising account and preparation for increased demand in the spring.