Google ADS: “ZAGRANBUD” Company

1. Analyzed the sites of competitors, identified weak points and used this data in the further development of ads:
   • UTP;
   • prices;
   • benefits;
   • usability;
   • shares; 
   • loyalty to the visitor.
2. Provided recommendations for improving the site, and made these corrections on the site.
3. Made a forecast and determined a recommended budget for launching advertising campaigns.
4. Installed Call-Tracking on the site.
5. Developed campaigns for the main directions on the site:
   • Search campaigns;
   • DSA campaigns;
   • Campaign Maximum efficiency;
   • Media campaign for branding;
   • Remarketing;
   • Video campaign;
   • Demand Gen campaign.

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Campaign optimization work has been carried out all along to improve the effectiveness of advertising campaigns:

• Regular checking of search terms, expansion of the semantic core.
• Adjustment of ads to improve quality.
• Redistribution of the budget in more priority directions (from construction to repair and design in winter).
• Development of campaigns with promotional offers to increase the competitiveness of advertising campaigns.
• Hypothesis testing and audience testing in Maximum Performance, Display Campaign, and Demand Generation Campaigns.

During the period of advertising campaigns, we managed to get:

• Form submission 249;
• Calls 35;
  
  

Part of the customers was attracted through the transition from the site to social networks, messengers, mail:

• Click_on_email 39;
• Click_on_Instagram 151;
• Click_on_Telegram 24;

Important! Due to the unstable situation in the country, advertising campaigns worked intermittently, which affected the overall performance of the account, but despite this, the campaigns worked effectively.

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Results for the period 18.07.2024-31.01.2025Open in full size Auction statistics

For the entire duration of the advertising campaigns, our ads had almost the largest share of impressions among all competitors, and in most impressions were at the top of the search results. These results were obtained thanks to regular campaign optimization and a correctly calculated advertising budget.

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Launching advertising campaigns during the unstable situation in the country for the direction of construction and repair is a certain challenge, both for the client and the advertising agency. The average check in this direction is high, and the competition is quite high, so attracting customers is a difficult task. 

However, during this time we managed to attract a sufficiently large number of customers, according to the data received from the customer.