GoldBrick

In this sector, up to six months can pass between the first enquiry and payment for materials. At launch, the priority was to generate wholesale enquiries and understand which product categories attracted them. We used client feedback on actual enquiries to inform campaign optimisation.

• Agreed on priority product categories and those with the strongest margins.
• Prepared a forecast and confirmed the advertising budget.
• Created Google Ads and Merchant Center accounts.
• Configured conversions to track website actions.
• Launched keyword-based Search campaigns, Dynamic Search Ads and Performance Max with product listings and ad assets.

We regularly reviewed search terms and refined the keyword set. We reallocated budgets according to campaign performance, tested bidding strategies and updated the product feed as the website changed.

We also launched a separate ceramic roof tile campaign directing visitors to a dedicated landing page at roof.gold-brick.com.ua. Other product categories were being prepared for advertising in parallel.

At the time of the report, ecommerce tracking and call tracking had not yet been implemented. Many orders came through forms, but reliable form tracking on the main website only began on 24 April.

For most of the reporting period, campaigns learned from intermediate actions such as phone-link clicks, add-to-cart clicks, checkout page views and other events. We added tracking for these steps and recommended call tracking to measure received calls.

The client confirmed that real wholesale enquiries arrived during the first reporting month. The presentation records the following user actions:

Event counts are rounded as in the presentation. Phone and messenger clicks are not confirmed enquiries, and add-to-cart actions are not purchases. The six forms cover only the period after tracking was enabled; they are not the total number of enquiries for the month.

We launched advertising in a new account and generated the first wholesale enquiries, as confirmed by the client. The configured events helped us understand how visitors interacted with the catalogue and contact options.

The next priorities were to develop effective product categories and improve enquiry tracking. Given the long sales cycle and analytics limitations, this report documents the initial generation of demand rather than advertising profitability or completed sales.