Research Limits
Matching products, country, language, search scripts and competitor list. We separate direct competitors and companies that only cross paths with you in terms of distribution.
Advertising
Competitor analysis in Google Ads
Find arguments for your own promotion. We analyze visible ads, competition in the auction and landing pages in the chosen niche.
When needed
With what task we will help.
You are entering a new segment, reviewing positioning, or getting clicks without enough hits. Research helps form hypotheses, rather than mechanically copying another company's announcement.
Composition of work
What we do.
Offers and messages
Fix available announcements, appeals, arguments, prices and conditions. For examples, we save the source and date of observation: advertising changes.
Landing pages
Comparing request compliance, proposal structure, evidence, application form and mobile path. We separate observed facts from assumptions.
Auction and hypotheses
If data is available, we use Auction Insights. We form a matrix of differences and a list of tests for your ads and pages.
Collaboration result
What will be received by your team.
Comparison matrix of competitors, example messages and priority hypotheses to test. The exact budgets, conversions and sales of third-party companies are not public data and are not presented as established facts.
Preparation
What is required to start.
Required products, target regions, known competitors and your strengths. Crossover analysis in auctions requires access to relevant Google Ads reports and sufficient data.
Cost
It depends estimate.
Number of competitors, products, regions and languages, depth of page analysis. Creating new ads and running experiments is agreed upon after research.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Sequence of work
How we move to result.
- 01
Research Limits
We record business issues, period, sources and accesses. We specify which conclusions can be confirmed by data.
- 02
Analysis and priorities
We collect examples, separate errors from hypotheses and determine which actions should be taken first.
- 03
Discussion of the result
Transfer examples with sources, date and region and hypotheses for tests. We separate service ratings from facts; we do not invent hidden budgets and sales.
FAQ
Frequently Asked Questions
Nope. Public announcements and auction data do not reveal its full budget or profits. Ratings from third-party services, if used, are designated as ratings.
Nope. Companies have different prices, margins, reputations and lead processing. We look for relevant differences in your product and test them.
Nope. It describes the agreed period and market. Revalidation is useful after a change in offering, geography or competitive environment.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.