Google ADS: Attracting the target audience to the hospital.

• An analysis of the site was carried out, recommendations for improving usability were provided.
• A media plan has been calculated for the launch of new advertising campaigns in Sumy. 
• Budget agreed.
• Callback button installed.
• Added ThankYouPage to form submission.

• Frorientation to the general and individual directions of the site;
• creating a local Rmah campaign to attract offline visitors;
• creating a Competitors campaign to attract targeted traffic;
• Dynamic search ads campaign was created to attract cheaper traffic;
• to attract demand, the Rmakh campaign was created on the audience own and in the interests of Google.

• orientation to the general and individual directions of the site;
• creating a local Rmah campaign to attract offline visitors;
• creating a Competitors campaign to attract targeted traffic;
• Dynamic search ads campaign was created to attract cheaper traffic;
• to attract demand, the Rmakh campaign was created on the audience own and in the interests of Google.

• Campaigns created:
  • search network for keywords and targets of dynamic advertising;
  • with maximum efficiency;
  • local with maximum efficiency;
• adjusted budgets according to the media plan;
• adjusted bids for the first page of the ad impression;

Development

• Since there are several referrals on the site, we created separate campaigns for each referral in two languages ​​(Ukrainian and Russian).
• Each campaign has a separate budget.
• Analyzed queries and created negative words for each campaign, which are constantly updated.
• Ad objects are created unique to each campaign.
• Created informative ads and ad objects.

• After launching new campaigns and conducting optimization robots, we monitored the results and demand. 
• Various works were carried out to increase the effectiveness of campaigns: 
  • bidding strategies changed; 
  • work was carried out on expanding the semantic core and adding minus words;
  • improvement of ad texts;
  • analyzed user behavior on the site.

• Call order 22
• Thank you for sending Form 10
• Viewing contact page 192
• Switching to Facebook on the 24th

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• Calls are tracked only from paid Google traffic.
• Call and order revenue, unfortunately, we do not track.
• Campaign Pmax | Local attracted 1,780 clicks.

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• The work of the ad account brought leads to the site, which made various conversions, as well as offline visitors.
• Reporting is provided once a month, analysis of the performance of individual campaigns - depending on the launch of campaigns.

Good luck

Satisfied users

Implemented and running

Different directions

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