Marketing case for “CARGO” driving school

• Conducting an audit
• Holding strategic sessions
• Formation of the company's marketing strategy
• Development of an action plan for the implementation of the marketing strategy

• Problem areas in the work of marketing and sales departments have been identified
  • Misunderstanding who is the company's key customer
  • Not understanding what the company's product is and what its value is for the client
  • Lack of responsible roles and clear functionality for marketing and sales management
  • Inconsistent goals and unconfigured reporting for them
  • Not understanding how to complete the set goals

• The company's key client has been identified
• Formed a value proposition and a product matrix to deliver it
• Defined the company's strategic goals

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• Developed a marketing strategy to achieve the set goals
  • Changes in the structure of marketing and sales
  • Adjustment of analytics and reporting processes
  • Changing the product portfolio
  • Changing approaches in product promotion
• Developed an action plan for strategy implementation (measures, deadlines, budgets, responsible)

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Result:

• A unified understanding by the owners, top management and employees of who the company's customer is, what value the company provides to the customer, what the company's goals are, and how to achieve them