Google Ads
About the project
- Location: Ukraine
- Destination: Vaillant heat pumps
- Site: https://www.vaillant.ua/dlia-klientiv/
- Purpose of work – receiving heat pump applications from the site
- The account is working from September 2023
- We received a project: August 2023
Important: The site does not sell heat pumps, but sends the application data to another organization for further communication.
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Robots
- Analyzed the market, seasonality and studied competitors' offers.
- The development of advertising campaigns was from scratch:
- compiled a semantic core for general words and words related to directions.
- divided the keywords into separate campaigns according to directions (there are different types of heat pumps).
- created DSA campaigns.
- created Rmah (it was important to choose a high-quality audience so that there was a target demand).
- created a campaign against competitors.
- prescribed cross-minus.
- created the Rmah Remarketing campaign.
- created a campaign with information requests.
- Targets have been configured. An important goal is to complete the application.
- Created ads and call-to-action ad objects for each product separately.
- Adjusted rates.
Received
01.09.2023 – 12.10.2023
- The application was created on the 16th
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According to the results of the work
- Important, that the discussion for the purchase of the product can be six months before the construction of the house (if the user is building his own house), so attracting 16 applications in one and a half months (September-October) is a result, despite the fact that the demand is reduced at this time of the year.
In the future, we are preparing the launch of media campaigns to increase brand recognition before the onset of demand.
Others iWeb projects.
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