Case ROOFSK.COM.UA

The account works seasonally. Before starting our work, the client had already enabled campaigns and worked with them independently for a certain time. The main task was to update information and optimize the work of advertising campaigns.

• Ads were updated according to the information on the site (prices, links, product description), which made it possible to increase their relevance and quality.
• Optimized geotargeting, display timings, and bid strategies for campaign performance.
• At the client's request, previously stopped campaigns were resumed and adjustments were made to improve their performance.
• Expanded the semantic core and updated ad objects to reach new users.
• Conducted a site audit and suggested creating additional conversion goals to improve performance tracking.

Campaign optimization work has been carried out all along to improve the effectiveness of advertising campaigns:

• Tested the launch of only trade and Pmax campaigns (search campaigns were turned off) to reduce the cost of conversions.
• Expanded the semantic core and updated ad objects to reach new users.
• Tested different bidding strategies to identify the most effective approaches to achieving targets.
• Systematically monitored auction analytics and implemented measures to increase the level of competitiveness of campaigns.

During the first month of account operation with our work, the account received the following results:
Main conversions:

• Phone click 134.71 (+418.15%);
• Number of all conversions 3,758 (+219.91%);

Open in full size

Open in full size

Due to the high-quality updating and optimization of advertising campaigns and the launch of the Maximum Efficiency campaign, it was successful increase number of conversions by 479.96%.Regular work with campaigns, testing new bidding strategies and responding to competitive indicators allowed for better results.

In order to more accurately track conversions and improve the quality of data necessary for effective training of advertising campaigns, we recommended implementing Call-Tracking on the site. Also, product ads did not work in the Pmax campaign, however, we conducted an analysis of the site and provided a number of technical recommendations, without the implementation of which the launch of ads is impossible.

Open in full size