Brief information
- Location: Kyiv;
- Site: https://aquaizol.com.ua/;
- Destination: Aquaizol tile store;
- Purpose of work: Sale of Aquaizol tiles;
- Account: works since February 2018;
- Geo for advertising: Kyiv city and Kyiv region.
Open in full size Work on updating already active campaigns
Advertising campaigns were already created and active, the main task was to update and optimize them and develop a campaign with maximum efficiency:
- Provided recommendations for site operation and necessary changes for launching product ads.
- Checked and adjusted the ad according to the data presented on the site (prices, url, product information). We improved their quality.
- Created new conversion goals and updated previous ones.
- Adjusted geotargeting, ad scheduling, and bidding strategies.
- Agreed advertising budget for campaigns.
- A new Maximum Efficiency campaign has been created.
Optimization and workflow
Campaign optimization work has been carried out all along to improve the effectiveness of advertising campaigns:
- Conducted regular analysis of received search queries and optimization of the semantic core to attract the most targeted audience interested in purchasing Aquaizol tiles.
- Tested different bidding strategies for optimal results.
- Expanded ad objects.
- Systematically monitored indicators in auction statistics and carried out work to increase competitiveness indicators.
Results for the period 05/15/2025 - 06/15/2025
In the first month of campaigns after updating advertising campaigns, we managed to get the following number of conversions:
Main:
- Form_submitted 1;
- Phone_number_click 44;
Secondary:
- Price_view page 75;
- roofsk.com.ua_click_transition 33;
- instagram_click_transition 14;
- facebook_click_go 9;
Results by main indicators
- Number of main conversions 45;
- Conversion rate 0.31%;
Results for the period 05/15/2025 - 06/15/2025
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Results for the period 05/15/2025 - 06/15/2025 
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Summary
Due to the high-quality updating and optimization of advertising campaigns and the launch of the Maximum Efficiency campaign, it was successful increase number of conversions by 479.96%.Regular work with campaigns, testing new bidding strategies and responding to competitive indicators allowed for better results.
In order to more accurately track conversions and improve the quality of data necessary for effective training of advertising campaigns, we recommended implementing Call-Tracking on the site. Also, product ads did not work in the Pmax campaign, however, we conducted an analysis of the site and provided a number of technical recommendations, without the implementation of which the launch of ads is impossible.
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