Case Complete Garage & Construction for the entire period of operation

Searching for a target audience that will bring leads from CPA acceptable to the client during the period of maximum demand.

Forecast

• Prepared proposals with a recommended budget and allocated it to campaigns within the framework of priority.
  

• Conducted an analysis of competitors, identified "weaknesses" in competitors' ads and websites, and determined for ourselves the directions we will develop and the advantages of our website's offers.

Development

Developed campaigns by site categories:

• Search campaigns;
• DSA;
• GDN – Remarketing;
• PMax.

• The most targeted semantics have been collected.
• It has been structured and divided into ad groups.
• Fixed cross-minus words between campaigns and ad groups.
• Collected minus words - requests that do not match the target and added to minus words lists.
• Bids have been placed according to the forecast and the agreed budget.
• Created an ad with UTP and call to action.
• Developed ad objects using the entire site.

DSA

• Developed a campaign with targeting on site category pages.
• Informational announcements have been created.
• Added goals to groups by category.

GDN and GDN - Remarketing

• New campaigns have been created.
• Audiences of users who were already on the site were added to the GDN – Remarketing campaign.
• Informational announcements created.

• The client had no previous experience with contextual advertising. After launching new campaigns and conducting optimization work, we began to monitor results and demand. To increase the effectiveness of advertising, various works were carried out and the budget was repeatedly increased due to increased demand from the target audience.
  
• After analysis, adjustments were made to our strategy.
  
• Work was also carried out to expand the semantic core, including in those ad groups that have the most conversions.

• Set up a campaign targeting relevant audiences.
• Prepared creatives and ads focusing on key UTPs.
• Added audiences, signals and set up campaign goals.

• Regular analysis of campaign and account performance.
• Regular A/V testing of ads.
• Processing search requests, also:
  • exclusion of irrelevant requests;
  • adding conversion requests.
• Rate adjustments.
• Testing different strategies to find the most converting ones.
• Regular processing of placements.
• Implementation and analysis of strategies with machine learning.
• Regular processing of targeting audiences in order to identify the most converting ones.
• Etc.

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General information

General information on key indicators in the client's advertising account for the period 04/10/25-11/30/25

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• Thanks to the setup, campaign launch and optimization of the Complete Garage & Construction advertising account, the following results were obtained:
  • Expenses - 40 517,72 CAD.
  • Number of leads received - 185.
  • Number of signed contracts - 18. 
  • Total amount from all signed contracts - $1 282 380,60. 
  • Average Check - $71 243,37. 
  • Average margin - 20% ≈ $256 476,12.
  • CAC (customer acquisition cost) ≈ 2251 USD per contract.
  • ROAS = 3166%

• Every $1 of advertising budget brought over $6 marginal profit.