Case CubeVR: Google Ads for a virtual reality club

1. Analyzed the market, studied the offers of competitors.
2. Ad account audited. From a technical point of view and according to the marketing strategy - the account was configured incorrectly. They provided step-by-step recommendations.
3. Conducted competitor analysis. Provided recommendations for improving service and services.
4. Analyzed the work of the semantic core and decided to optimize the existing campaigns to obtain a better result in terms of booking conversions:
   1. expanded insuring campaigns with keywords;
   2. divided keywords into separate groups according to meaning;
   3. prescribed cross-subtraction by ad groups;
5. New targets have been created.
6. Wrote new ads and ad objects.
7. Added objectives to each campaign.
8. Set the correct budget according to the request of individual campaigns (all campaigns are distributed to individual cities of Ukraine where there are game centers).
9. Adjusted rates.

Received:

01.08.2023 – 31.10.2023 vs 01.05.2023 – 31.07.2023

• Booking 1,420 (+224%)
• Price UAH 58,339.83 (+9.67%)
• SRA UAH 41.07 (-66%)

It is not recommended to compare the performance of updated campaigns with the performance of previous campaigns, as conversions were configured differently; there was a transition to analytics resource 4; previous campaigns worked before the war in Ukraine, and it would be incorrect to compare the results, as demand and purchasing power have changed.

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Now:

We are currently continuing to run the ad account, testing different strategies, working to improve the performance of campaigns and the account as a whole.

All our work is aimed at getting as many Booking conversions as possible with a lower CPA.

Good luck

Satisfied users

Implemented and running

Different directions

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