Case fastfinance.ua

• Analyzed the niche and prepared a forecast with advertising campaigns.
• Agreed on directions, geo-advertising and appropriate budget for the start.
• New Google Ads, GA4, GTM, Search Console accounts have been created.
• Immediately submitted an account for the program to receive bonus funds from Google, since we are partners of Google. Later, the client received a bonus of UAH 31,000 for advertising.
• Provided recommendations on the implementation of Call-Tracking, for tracking calls.

In development:

• Created conversion goals and remarketing audiences to track all site events and audience gathering.
• The following types of campaigns have been developed: Keyword search, Search DPO, Pmax, GDN, Demand Gen campaign.
• Prepared the semantic core and unique ads for destinations and coordinated the launch.
• All types of announcement objects have been created.
• Provided recommendations for site operation, which were necessary in the adjustment before launching advertising campaigns.

• After launching advertising campaigns, it was important to optimize the performance of the account, so a number of works were carried out to improve the performance of the campaigns, namely:

  • Tested the launch of new campaigns and restarted already created ones.
  • Regularly checked search terms and expanded negative word lists.
  • Created and implemented new videos in all Pmax campaigns.
  • Created additional conversions after updating the site.
  • Redistributed budget in campaigns according to performance.
  • Regularly tested bidding strategies.

The period of the first two months of work with the project.

Conversions:

• Form 96
• Click on phone number 56

Traffic:

• Clicks 21,288
• Impressions 482,622
• CTR 4,41%

In the first 2 months of operation, 96 confirmed leads and 56 potential leads were attracted. Below, we show the dynamics of improving work efficiency month by month.

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Below we provide the results of the account optimization of the second month with the first - 06.07-05.08.2026 in comparison with 05.06-05.07.2026.

Conversions:

• Form 60 (+66.67%)
• Click on phone number 38 (+110.00%)

Traffic:

• Conversions 98 (+65.81%)
• Cost (+1.08%)
• Clicks 11,954 (+28.07%)
• Impressions 280,752 (+39.08%)
• CTR 4,26% (-7,91%)
• CPA (-39,04%)

With constant costs, as a result of qualitative optimization, we managed to increase the number of conversions (form + click on the phone number) by 65.81% - which is a high indicator of efficiency. And attracting a lead became 39.04% cheaper.

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In the first two months of work from scratch, the account went through a full learning cycle: from creating infrastructure (Google Ads, GA4, GTM, Search Console) to scaling campaigns of various types - search, Pmax, GDN and Demand Gen. A total of 152 conversions were attracted during this period (96 confirmed leads via the form and 56 clicks to the phone number).

A comparison of the second month with the first shows a clear positive trend: the number of conversions increased by 65.81% (forms - by 66.67%, calls - by 110%) with almost unchanged costs (+1.08%). Thanks to regular optimization - expanding negative keywords, reallocating the budget and testing bidding strategies - the cost per lead (CPA) decreased by 39.04%.

Such results confirm that even an account started from scratch can be brought to steadily increasing efficiency in a short period of time without increasing the budget. We continue to work on the project to further scale and reduce the cost of lead.