Google ADS: School of manicure “Wow You!”

The following steps were taken before running the advertising campaigns:

• Account audit. Analyzed and identified errors in setting up campaigns, suggested launching new campaigns;

• Forecast for launch of advertising campaigns. Analyzed demand and bids for key queries and provided budget recommendations to run ads for the entire day;

• Site analysis and update recommendations provided. Analyzed the client's site and competitors' sites, provided recommendations for updating, offered to develop a new site;

Creating a new site for a client. Developed a new site taking into account the provided recommendations.

Campaign development

After analyzing the campaigns in the advertising account, it was decided to create new campaigns:

• • Search campaigns;
  • DSA campaigns;
  • Campaign Maximum efficiency;
  • Media campaign for branding;
  • Remarketing;
  • Demand Gen campaign.

To create and launch advertising campaigns, we did:

• Collected the semantic core according to priority areas.
• Created negative word lists and added cross negative words between campaigns and ad groups.
• Optimized provided graphics according to Google's rules to get the highest ad quality score.
• Developed ad objects.
• Personalized ads with UTP, CTA and benefits.
• Provided recommendations for working with campaigns.
• Assisted customer with account maintenance upon request.

During the first month of operation, the following was received:

• Click on phone number 55 (+150%);
• Order form 15 (+400%);

For comparison, the last full month of work 01.11-30.11.2024 had the following results:

• Click on phone number 22;
• Order Form  3;

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Development and launch of advertising campaigns on the updated site, allowed the client to receive more conversions - form and call by 180%, than in the previous full month of work.

These results were obtained thanks to the quality development of advertising campaigns that began to work on the new, more attractive site.

Currently, advertising campaigns are active, the client is steadily receiving applications for its site.