Client profile
We agree on the industry, company size, geography, role of the contact person and minimum terms of cooperation. We define the signs of target and non-target contact.
Advertising
Advertising for B2B
Build your ads around quality business leads. We connect the offer, advertising campaigns and the work of the sales department in the long cycle of the deal.
When needed
With what task we will help.
There are applications, but there are many private buyers, irrelevant companies or requests with a small budget. For B2B, it is important to determine in advance which company and which task you are ready to serve.
Composition of work
What we do.
Supply and demand
We group customer tasks, search scenarios and arguments. We choose channels based on available demand and materials, rather than launching all platforms at the same time.
Page and Qualification
We are checking the solution description, conditions, application examples and the application form. We add only those questions that help sales and do not create an unnecessary barrier.
Feedback
Reconciling lead statuses, reasons for rejections, and reporting results from CRM. If technically possible, we use data on further stages of the agreement to evaluate advertising.
Collaboration result
What will be received by your team.
Agreed lead criteria, campaign structure, test plan and report on leads and available sales stages. We evaluate not only the price of the form, but also the share of relevant companies and the movement towards the deal.
Preparation
What is required to start.
Product Description, Terms of Sale, Standard Objections, Geography and Sales Representative required. It's important to know the length of the cycle and have a way to regularly communicate the quality of the calls.
Cost
It depends estimate.
Number of segments and products, channels, geography, status of landing pages and CRM. Impressions budget, page development and technical integrations are discussed separately.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
We match the request with statuses in CRM: meeting, offer, agreement. We take into account the long sales cycle and agreed characteristics of the target company.
FAQ
Frequently Asked Questions
We fix intermediate stages: target lead, meeting, offer, agreement. We compare groups of requests taking into account the time of maturation, without expecting an instant sale.
It is useful for system communication of ads with deals. At the start, you can agree on structured accounting, but the lack of regular feedback limits optimization.
There is no universal. We check the presence of search demand, product complexity, audience and materials; after that, choose the first test.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.