Goals and Value
Separate purchase or quality ice from support actions. We check amounts, currency, duplication and the ability to transfer results from CRM.
Advertising in Google
Performance Max
Combine creatives, data, and sales goals in Performance Max. We set up campaigns around conversions that are valuable to the business, rather than a formal increase in their number.
When needed
With what task we will help.
Need to attract buyers or quality leads through different Google channels. Before the launch, we check whether the conversions can be trusted, whether the creatives are ready and whether the economics of the product are clear.
Composition of work
What we do.
Materials and directory
We group images, videos, texts and pages by offers. For the store, we check the Merchant Center feed, availability and prices.
Campaign settings
We agree on the budget, geography, groups of objects, audience signals and settings of transitions to the site. Signals help the system learn, but are not a hard limit on the audience.
Evaluation of the result
We analyze the available reports, the quality of requests, product groups and materials. We check the result together with other campaigns of the account, so as not to confuse the redistribution of sales with growth.
Collaboration result
What will be received by your team.
Campaign configured, targets verified, object group structure and test plan. In the report, we explain what changes we are making and what data are still needed for conclusions.
Preparation
What is required to start.
Access to Google Ads and analytics, brand materials, landing pages. For the store — Merchant Center; for difficult sales — lead quality data.
Cost
It depends estimate.
The number of product categories and markets, the state of conversions, the volume of creatives and integrations. Video production, feed management and CRM can be separate tasks.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Examples from practice
Projects with Performance Max campaigns.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
We check the value of conversions and the results of individual offers. Audience signals are not interpreted as a strict limitation of screenings.
FAQ
Frequently Asked Questions
Yes, but measuring quality hits is critical. If the system only sees button clicks, optimization may not translate into sales results.
Not automatically. Campaign roles are determined by tasks and account data. A separate search framework may still be required.
We use Merchant Center for product promotion of the store. A product feed is not a prerequisite for promoting services.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.