Case / Kindergarten / Kyiv / Google Ads / RRS

• Collection of semantics related to kindergarten search.
• Grouping is done by uniqueness of services.
• Prescribed announcements with appeal to the audience.
• All extensions processed;
• Added search network audiences as observations with 10% adjustment.
  
  
• Remarketing:

A campaign has been developed in the media network to return users who have already visited the site.

• Context-media network (CMS):

Developed audience targeting (interests related to children)

• Location:

Configured radius within 20 km. by distance from the location of each kindergarten.

• Word minus:

At the start of the launch, negative words (to exclude irrelevant queries), cross-minus between groups of ads and campaigns were processed qualitatively.

Campaigns are regularly optimized:

• adjustment of rates, budgets;
• expansion of the semantic core;
• cleaning search queries and expanding the list of negative words;
• cleaning irrelevant sites;
• test different creatives.

117 applications have been reached since the account started.

Contact page views = 1721 indicating user engagement.

Auction statistics show that the account, despite the limited budget, is in the first place (that is, the account announcements participate in the maximum number of auctions among competitors).

Good luck

Satisfied users

Implemented and running

Different directions

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