Google ADS: Sanstore online store

1. The site has been created. Our team was engaged in the development and SEO optimization of the site from scratch. All products are harmoniously arranged by category, it is intuitively clear how and where to find the desired product. All products are indexed, have the correct name and detailed descriptions. All the necessary sections are included, as well as those that will increase the confidence of the potential client. For example, "Implemented projects", "Store reviews", "Discounted goods".
2. The project was thoroughly worked out from a marketing point of view. We analyzed the market, determined the target audience, determined fluctuations in demand due to seasonality and other factors, developed marginal directions. Competitors' offers were analyzed.
3. The development of advertising campaigns was from scratch.
4. Collected the semantic core for common words and for words related to directions.
5. Divided keywords into separate campaigns according to directions.
6. Cross-subtraction has been written.
7. Created DSA campaigns.
8. Created Rmach for each product category.
9. The text of the ads with calls to action for each direction, for each product, has been thought through in detail.
10. Optimization work was carried out in the account in order to reduce the average cost per click
11. Qualitatively set up Google Analytics 4, Google Tag, Google My Business and Merchant Center thanks to competent work at every stage of site creation.

Site:

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 The maximum percentage of impressions among competitors is 78.73%

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The maximum percentage of impressions among competitors is 71.75%

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Received:

Purchase – 56, value UAH 42,861.29

Added to cart goods for UAH 177,899.54.

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Despite: 

• reduced demand for building materials in winter; 
• that the campaign was launched from 01/04/2025 to a completely new site with no historical data;
• Campaigns took time to learn -

sales data shows that the account is performing efficiently (ROAS* 728%).

*ROAS is generated from sales revenue through internal customer data calls.

Most of the sales were made in priority directions for the seller.

During this time, 122 requests were received, of which 45 were calls, 77 were online orders.

Conclusion: A competently developed marketing strategy in combination with a well-developed site and SEO optimization gave more than expected results.

In the future, we are preparing to add Call Tracking to the site and launch campaigns with new products that will be added to the site.