Google ADS: Wanttoshop digital store online

• Location: Ukraine

• Destination: Online store of digital equipment

• Site: https://wantto.shop/

• Purpose of work - increase in income

• The account is working from June 2023

• We received a project: November 2024

Important: The account is running on a limited budget with no option to increase it. The site worked very slowly, the product pages did not load. The goods were incorrectly divided into categories. 

How to increase profit when there are well-known competitors in the market?

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Robots:

1. Analyzed the market and studied the offers of competitors.
2. Created a brand advertising campaign to increase reach and increase brand awareness.
3. Trade campaigns for all goods for Ukraine have been created.
4. Distributed goods by brand.
5. Trade feed has been adjusted to advertise goods priced from UAH 1,000.
6. After 4 weeks of working with the adjusted trade feed, it was decided to once again adjust the feed for advertising goods priced from UAH 5,000.
7. Tested different audiences of interests.
8. Created an effective call-to-action ad and added custom videos.
9. We processed all directions of the site for advertisement objects.

07.11.2024 – 05.12.2024

• Purchase – 35, value UAH 8,638.00.

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06.12.2024 – 04.01.2025

• Purchase – 35, value UAH 23,740.00.

Number of purchases remained the same, but increased the average check.

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05.01.2025 – 03.02.2025

• Purchase – 28, value 61,111.00 UAH.

The number of purchases decreased, but the income increased significantly.

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For 3 months of work we:

Increased the value of the main conversion by more than 7.5 times.

In the future, we are preparing the launch of the DSA campaign, the separation of the trade campaign by location within the framework of a limited budget.