Google ADS: BSign interior sign online store

1. The project was thoroughly worked out from a marketing point of view: the market was analyzed, the target audience was determined, and competitors' offers were analyzed.
2. The development of advertising campaigns was from scratch:
   - compiled a semantic core for common words and words related to directions.
   – keywords were divided into separate campaigns according to directions.
   – expanded the list of negative words.
   - Created DSA campaigns.
   – created Rmach for each product category.
   - carefully thought out the text of ads with calls to action for each direction and product.
   - optimization work was carried out in the account with the aim of reducing the average cost per click
   – monitored quality indicators.
   - rates and budgets were adjusted

• Search campaigns received high impression share. On average, our ads were shown in the first position 28.73% and at the top of the page 59.97%. 

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The maximum percentage of impressions among competitors is 71.75%

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Because we do not receive direct sales through e-commerce, the customer provides us with sales and revenue data.

Sales data shows that the account is performing well (January 2025 ROAS* 334%).

*ROAS is generated from sales revenue through internal customer data calls.

January received 82 sales, a 64% increase over December* (50).

*the campaign worked for 22 days (since 11.12)

Kyiv accounted for the most sales - about 37% of the total profit.

In the future, we will separately allocate advertising campaigns for Kyiv with a separate budget.