Google ADS: “Plaid and Kit” company

With this project, our agency began its work even before the start of a full-scale invasion. Therefore, as for many companies, it was important that the business worked even during the war, and did not close down even in such conditions. Fruitful work on the project made it possible not only to work for this business, but also to scale.

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In order to achieve our goals, we perform:

• Development and optimization of campaigns;
• Campaign analysis and hypothesis testing;
• Analysis of competitors and implementation of this knowledge in optimization;
• Use of data received from the client in the development of new and adjustment of existing campaigns;
• Adding promotional offers and making changes during seasonality for this product.

Below are the results for the key periods - the first year of work during the war and the extreme months of work.

In 2022, campaigns were down from late February to early April. In April, we started working on the project again, optimizing old campaigns and launching new ones.

• Purchase 459 (+335,42%);
• Calls 445 (+22,62%);
• Conversion rate 0,85% (+66,24%).

During the operation in 2022, we managed to increase the number of purchases three times, increase the number of calls and improve the conversion rate since the relaunch of the campaigns after the break.

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For the period 01.10-31.12.2024 compared to the previous period 01.07-30.09.2024 we got the following results:

• Purchase 504 (+27,68%);
• Calls 499 (+8,35%);
• Conversion rate 1,83% (-4,97%).

During this period, it was possible to increase the number of purchases and calls.Open in full size

Auction statistics 01.10-31.12.2024

Our impression share is high according to auction statistics for product ads. And our ads are shown more often than most of our competitors' ads. Continuous optimization of campaigns by products, locations and audiences improves the performance of the advertising accountOpen in full size

The main result of working with this project is fruitful cooperation for more than 3 years. Even in difficult times, you can develop a business and scale, which is confirmed in this case.

Continuous work with an advertising account, optimization of campaigns, testing of different strategies and hypotheses give the expected result.

Currently, we continue to work with this online store and do everything to achieve the set results.