Cases / Meta Ads

Nova Poshta case: Facebook and Instagram Ads for fulfillment

Logistics and transport

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Project typeTargeted advertising
NicheLogistics

Nova Poshta case: Facebook and Instagram Ads for fulfillment

Meta Ads

About the project

Customer information:

https://novaposhta.ua/biznes_klientam/warehouse_logistics

https://np-logistic.com.ua

Customer: fulfillment service site.

Location: Ukraine

The purpose of the project: Running an ad on facebook and achieving a certain number of impressions in a certain period:

KPI = 3 000 000

Account: in operation since 13.03. 2020 to 04/30/2020

Our task: Project development and increase in impressions.

Market analysis

We analyzed the market for offers with similar services and selected several audiences for promoting this type of service:

Users who actively use the fulfillment service;
Users who are actively looking for such a service;
Users who are starting to trade online but have never heard of this service.

Thanks to the selected audiences, we created Facebook advertising campaigns on:

Coverage;
Traffic;
Traffic on Instagram;
Posts to attract the user;
Publications regarding actions in business during quarantine;
Remarketing.

Examples of audience targeting of some ad groups:

Examples of audience targeting on Instagram:

Statistics received for the entire period of operation

Reach = 568,064 users

Impressions = 1,873,386 *

*We did not achieve the KPI result due to the fact that we decided to stop advertising campaigns before the end of the stipulated period (details in the final conclusion).

Campaign work data:

In total, in two months of work, we attracted

1,535 new users
Total sessions 1,865
253 objectives achieved

Thanks to the optimization of campaigns, daily work and analysis of statistics, we have improved the indicators

Bounce rate reduced by 30%
Page session increased by 159.88%.
Average session duration increased by 917.61%
Achieved goals increased by 812%
Conversion rate increased by 1,138.29%
The 44.61% decrease in users indicates that, thanks to well-chosen targeting audiences, we refocused on the target, interested audience and weeded out irrelevant traffic.

Summary: The project was "grown from scratch", and the work carried out was aimed at obtaining the necessary results:

In two months of work, we fulfilled KPIs by more than 50%
At the same time, user engagement on the site has been increased.

The operation of campaigns resulted in

that we have increased the percentage of presence in the market of the services of this site,
"introduced" users to the site's services and the brand itself, which means increased recognition.

We have stopped advertising campaigns due to refocusing on the social network LinkedIn.

But, we can safely say that, based on the number of impressions received and the progression of impressions, we would exceed the plan within the set deadline.

★★★★★