Cases / Google Ads
Sale of building materials for wholesale and B2B customers in 2023
Construction and materials
Google Ads
About the project
- Location: Ukraine
- Destination: Direct importer of building materials
- Site: https://san-store.com.ua/ua/
- Purpose of work - increasing calls and purchases and attracting B2B audience and wholesale sales to the site.
- Campaigns work with October 2022
- We received a project: Summer 2022
- Important: The site is intentionally not designed for Merchant Center.
List of referrals
- Materials for street drainage
- Geosynthetic materials and lawn grids for landscaping
- Technical insulation for engineering systems: foamed synthetic rubber and accessories
- Materials for heat and sound insulation
- Plumbing and everything for the arrangement of the bathroom: stairs, handrails, covers, installations, accessories
- Components for the warm water floor system
- Garbage bins and waste sorting containers
- Professional materials for soundproofing
- Goods for sports and tourism
01
Robots
We previously worked with this client, with another site, but the directions have not changed.
What did you do for the new project?
- Created new accounts for the new site, fully configured and linked them.
- Matched existing campaigns with site directions (campaigns were transferred from a previous ad account), adjusted ad texts and ad objects, and changed landing pages.
- Developed campaigns for new areas or individual products.
- Created new remarketing targets and audiences.
- Added objectives to each campaign.
- Set the correct budget according to the request for individual campaigns by direction.
- Adjusted rates.
02
Current works
- Throughout the account's lifetime, we regularly calculate demand and receive customer feedback based on sales.
- Thanks to updated data, we adjust budgets, bids, which increases the number of hits and sales.
- We also pay attention to seasonality - we can temporarily stop or reduce budgets for some directions.
- Testing different bidding strategies with data analysis in 2-4 weeks.
- The Remarketing campaign has been created but is running on a minimal budget because the sales force is actively working with customers on an ongoing basis, converting new customers into regular customers. That is, advertisements are more aimed at attracting new customers and increasing the volume of the target audience.
- Every week we check the positions of the ads and adjust the bids so that the ads get the maximum interest in the auction and appear at the top of the search results.
03
Results for the entire period of operation
October 2022 - December 2023
- Applications 17, 251
- Order call 219
- Cost 381,265.96 UAH.
- SRA UAH 21.82.
Applications
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We are currently continuing to run the ad account, testing different strategies, working to improve the performance of campaigns and the account as a whole.
All our work is aimed at attracting wholesale and B2B customers and receiving as many applications and calls as possible.
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